Multicultural Millennials: The Multiplier Effect
SUMMARY: This is an in-depth study of multicultural Millennials. It explores key aspects of the population, analyzes their choice of home cities, and outlines how culture, food and technology are essential points of entry for reaching this generation.
DATE OF PUBLICATION: January 2017
ABOUT THE RESEARCHER: Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.