The Latino Donor Collaborative is a 501(c)(3) non-profit organization dedicated to reshaping the perception of Latinos as part of the American social mainstream. We are self-funded and independent, and created by an accomplished group of Latino national leaders that generously donate their time to promote friendly high-level dialogue, with the goal of finding best ways to grow revenue and market share – by targeting and serving the Latino audiences.
We do this through a nonpartisan agenda that includes outreach to influential people in media, advertising, politics, corporate America, and civil society by confronting stereotypes with data that brings understanding and appreciation of the actual roles being played by Latinos in society, politics, and commerce. The board is passionate about empowering every Latino to be the best they can be, and know that by empowering Latinos, they create a rich, united, and more powerful United States of America.
The Latino Donor Collaborative was founded in 2010 after a group of national business leaders recognized a critical deficiency: the absence of an accurate narrative about Latinos, leading to the perpetuation of harmful stereotypes. This gap in U.S. Latino understanding was particularly concerning as some states began to pass laws enabling the arbitrary arrest of individuals based on these stereotypes. In response to these alarming developments, co-founders and national leaders Sol Trujillo and Henry Cisneros acknowledged the urgency of creating a bi-partisan non-profit organization and producing reputable data and statistics that accurately reflected the identity of Latinos in America and their contributions to the nation.
Since its inception, the LDC has collaborated with prestigious research institutions, including Stanford, Columbia, UCLA, ASU, and Notre Dame, as well as private sector entities like BCG, Accenture, Bain & Company, and NERA. This collaboration has been instrumental in producing fact-based data about the economic contributions of Latinos in the U.S.
Two years ago, in order to scale up the production of this data, the LDC officially launched the Latino Data Collaborative Think Thank (LDCTT) as a branch that focuses solely on the production of research.
To date, we have published 50 reports, including the U.S. Latino GDP Report (six editions), U.S. Latinos in Media Report (nine editions), U.S. Latinos in Technology Report (three editions), as well as other significant reports covering areas like entrepreneurship, innovation, Latino contributions during the pandemic, U.S. Latinos in engineering and tech, and access to capital.
To reframe and advance an accurate perception, portrayal and understanding of the important contributions American Latinos make to American society.
For American Latinos to be recognized as well-regarded and valued patriotic Americans in all facets of American life.