THE LDC LATINO GDP IMPACT THROUGH THE YEARS


THE LATINO GDP CONCEPT

The concept of Latino GDP was created by the Latino Donor Collaborative in 2016 to document the economic impact that U.S. Latinos are making in our beloved country, the United States of America.   It was envisioned by our Co-Founder and Chairman of the Board, Sol Trujillo with the goal of having a fact-based measurement and to empower a real perception of the Latino cohort. From its inception in 2015, we focused on data and measurements that helped ALL AMERICANS, and it has become a tool to optimize the decision-making of resource allocators all around the country.

The process of creating reputable research to measure the Latino GDP was a labor of love. First, we came up with the concept at an LDC board meeting in 2015. We proceeded to design the format we wanted to produce., and engaged researchers to implement these ideas at the beginning of 2016; The LDC funded it, and tested it.  And since the very first report we published, in 2017, it has become an economic reference nationwide. We thank Wells Fargo for their support and collaboration from the initial research to date.

The LDC has invested more than $2 Million dollars to develop, promote, expand and scale up its impact during the last seven years and we are proud to provide the data that now helps decision makers around the country quantifying the important economic contributions of U.S. Latinos in America.
FIRST U.S. LDC LATINO GDP REPORT – 2017

THE LDC SHARES LATINO GDP DATA WITH DECISION-MAKERS, CORPORATIONS, AND ORGANIZATIONS


One-on-One Meetings


SOME EXAMPLES OF COMPANIES THAT USE OUR REPORT EVERY YEAR

MARKETING CAMPAIGNS AND PRESS


Articles and press coverage of the first LDC
U.S. Latino GDP Report (2017-2018)
For current coverage visit our Press page

Outlet Name Location Source Type Industry Potential Audience
SiliconValleyGlobe.com
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United States Blog Media & Information  
Yahoo!
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Global Portal Media & Information 65,604,000 visitors/day
MarketWatch
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United States Financial News Service Financial 633,000 visitors/day
Seeking Alpha
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United States Financial News Service Financial 475,000 visitors/day
Wichita Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Washington Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Minneapolis / St. Paul Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Triangle Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Business Journal of the Greater Triad Area
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United States Newspaper Media & Information 275,000 visitors/day
Tampa Bay Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
St. Louis Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
South Florida Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Puget Sound Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
San Jose Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
San Francisco Business Times
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United States Newspaper Media & Information 275,000 visitors/day
San Antonio Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Sacramento Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Portland Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Pittsburgh Business Times
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United States Newspaper Media & Information 275,000 visitors/day
Business Journal of Phoenix
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United States Newspaper Media & Information 275,000 visitors/day
Philadelphia Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Pacific Business News
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United States Newspaper Media & Information 275,000 visitors/day
Orlando Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
New York Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Nashville Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Business Journal of Greater Milwaukee
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United States Newspaper Media & Information 275,000 visitors/day
Memphis Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Business First of Louisville
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United States Newspaper Media & Information 275,000 visitors/day
Los Angeles Business from bizjournals
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United States Newspaper Media & Information 275,000 visitors/day
Kansas City Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Jacksonville Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Houston Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Denver Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Dayton Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Dallas Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Business First of Columbus
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United States Newspaper Media & Information 275,000 visitors/day
Cincinnati Business Courier
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United States Newspaper Media & Information 275,000 visitors/day
Chicago Business News [Chicago, IL]
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United States Newspaper Media & Information 275,000 visitors/day
Charlotte Business Journal
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United States Newspaper Media & Information 275,000 visitors/day

 

Business First of Buffalo
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United States Newspaper Media & Information 275,000 visitors/day
Boston Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Birmingham Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Baltimore Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Austin Business Journal
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United States Newspaper Media & Information 275,000 visitors/day
Atlanta Business Chronicle
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United States Newspaper Media & Information 275,000 visitors/day
New Mexico Business Weekly
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United States Newspaper Media & Information 275,000 visitors/day
Business Review (Albany)
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United States Newspaper Media & Information 275,000 visitors/day
Morningstar
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Canada Financial Data, Research & Analytics Financial 152,000 visitors/day
PR Newswire
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United States PR Newswire Media & Information 100,000 visitors/day

 

Pittsburgh Post-Gazette [Pittsburgh, PA]
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United States Newspaper Media & Information 84,000 visitors/day
Oklahoman [Oklahoma City, OK]
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United States Newspaper Media & Information 53,000 visitors/day
WBBH-TV NBC-2 [Fort Myers, FL]
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United States Broadcast Media Media & Information 43,000 visitors/day
WISTV-TV NBC-10 [Columbia, SC]
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United States Broadcast Media Media & Information 42,000 visitors/day
KMOV-TV CBS-4 [St. Louis, MO]
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United States Broadcast Media Media & Information 38,000 visitors/day
WCSC-TV CBS-5 [Charleston, SC]
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United States Broadcast Media Media & Information 34,000 visitors/day
KPTV-TV FOX-12 [Beaverton, OR]
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United States Broadcast Media Media & Information 33,000 visitors/day
KHNL-TV NBC-8 [Honolulu, HI]
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United States Broadcast Media Media & Information 33,000 visitors/day
WBTV-TV CBS-3 [Charlotte, NC]
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United States Broadcast Media Media & Information 32,000 visitors/day
WFMZ-TV IND-69 (Allentown, PA)
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United States Broadcast Media Media & Information 31,000 visitors/day
KOTV-TV CBS-6 [Tulsa, OK]
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United States Broadcast Media Media & Information 31,000 visitors/day
WAVE-TV NBC-3 [Louisville, KY]
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United States Broadcast Media Media & Information 30,000 visitors/day
WAFB CBS-9 (Baton Rouge, LA)
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United States Broadcast Media Media & Information 26,000 visitors/day
KWTV-TV CBS-9 [Oklahoma City, OK]
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United States Broadcast Media Media & Information 26,000 visitors/day
KCTV-TV CBS-5 [Kansas City, MO]
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United States Broadcast Media Media & Information 26,000 visitors/day
KOLD-TV CBS-13 [Tucson, AZ]
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United States Broadcast Media Media & Information 25,000 visitors/day
WLOX-TV ABC-13 [Biloxi, MS]
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United States Broadcast Media Media & Information 24,000 visitors/day
WAFF-TV NBC-48 [Huntsville, AL]
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United States Broadcast Media Media & Information 24,000 visitors/day
WXIX-TV FOX-19 [Cincinnati, OH]
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United States Broadcast Media Media & Information 23,000 visitors/day
Benzinga
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United States Online News Sites & Other Influencers Financial 21,000 visitors/day

 

WSFA-TV NBC-12 [Montgomery, AL]
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United States Broadcast Media Media & Information 21,000 visitors/day
KSLA-TV CBS-12 [Shreveport, LA]
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United States Broadcast Media Media & Information 21,000 visitors/day
Daily Herald [Chicago, IL]
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United States Newspaper Media & Information 21,000 visitors/day
WMC-TV NBC-5 [Memphis, TN]
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United States Broadcast Media Media & Information 19,000 visitors/day
WWBT-TV NBC-12 [Richmond, VA]
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United States Broadcast Media Media & Information 19,000 visitors/day
KVVU-TV FOX-5 [Las Vegas, NV]
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United States Broadcast Media Media & Information 19,000 visitors/day
WTOL-TV CBS-11 [Toledo, OH]
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United States Broadcast Media Media & Information 18,000 visitors/day
WBRC-TV FOX-6 [Birmingham, AL]
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United States Broadcast Media Media & Information 17,000 visitors/day
WRAL-TV CBS-5 [Raleigh, NC]
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United States Broadcast Media Media & Information 17,000 visitors/day
Townhall Finance
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United States Financial News Service Media & Information 17,000 visitors/day

 

Tamar Securities
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United States Online News Sites & Other Influencers Financial 17,000 visitors/day
FinancialContent - PR Newswire
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United States Financial News Service Media & Information 17,000 visitors/day
Rockford Register Star [Rockford, IL]
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United States Newspaper Media & Information 17,000 visitors/day
Value Investing News
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United States Financial News Service Financial 17,000 visitors/day
Daily Penny Alerts
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United States Online News Sites & Other Influencers Financial 17,000 visitors/day

 

Benefit Plans Administrative Services
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United States Online News Sites & Other Influencers Financial 17,000 visitors/day
Boston Herald [Boston, MA]
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United States Newspaper Media & Information 17,000 visitors/day
1st Discount Brokerage
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United States Financial News Service Financial 17,000 visitors/day
KHQ-TV NBC-6 [Spokane, WA]
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United States Broadcast Media Media & Information 17,000 visitors/day
WMBF-TV NBC-32 [Myrtle Beach, SC]
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United States Broadcast Media Media & Information 16,000 visitors/day

 

WECT-TV NBC-6 [Wilmington, NC]
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United States Broadcast Media Media & Information 16,000 visitors/day
WFIE-TV NBC-14 [Evansville, IN]
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United States Broadcast Media Media & Information 16,000 visitors/day
WLBT-TV NBC-3 [Jackson, MS]
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United States Broadcast Media Media & Information 15,000 visitors/day
WALB-TV NBC-10 [Albany, GA]
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United States Broadcast Media Media & Information 14,000 visitors/day
KLTV-TV ABC-7 [Tyler, TX]
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United States Broadcast Media Media & Information 14,000 visitors/day

 

KAIT ABC-8 (Jonesboro, AR)
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United States Broadcast Media Media & Information 14,000 visitors/day
WBOC-TV CBS-16 [Salisbury, MD]
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United States Broadcast Media Media & Information 13,000 visitors/day
KAKE-TV ABC [Wichita, KS]
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United States Broadcast Media Media & Information 13,000 visitors/day
WOIO-TV CBS-19 [Cleveland, OH]
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United States Broadcast Media Media & Information 13,000 visitors/day
KFMB-TV CBS-8 [San Diego, CA]
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United States Broadcast Media Media & Information 13,000 visitors/day

 

KPLC-TV NBC-7 [Lake Charles-Lafayette, LA]
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United States Broadcast Media Media & Information 13,000 visitors/day
KFVS-TV CBS-12 [Cape Girardeau, MO]
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United States Broadcast Media Media & Information 13,000 visitors/day
WTOC-TV CBS-11 [Savannah, GA]
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United States Broadcast Media Media & Information 12,000 visitors/day
WDAM-TV NBC-7 [Hattiesburg-Laurel, MS]
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United States Broadcast Media Media & Information 10,000 visitors/day
One News Page Global Edition
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Global News & Information Service Media & Information 10,000 visitors/day

 

WVUE-TV FOX-8 [New Orleans, LA]
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United States Broadcast Media Media & Information 10,000 visitors/day
WRCB-TV NBC-3 [Chattanooga, TN]
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United States Broadcast Media Media & Information 9,000 visitors/day
WFMJ-TV NBC-21 [Youngstown, OH]
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United States Broadcast Media Media & Information 8,000 visitors/day
KTVN-TV CBS-2 [Reno, NV]
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United States Broadcast Media Media & Information 8,000 visitors/day
KCBD-TV NBC-11 [Lubbock, TX]
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United States Broadcast Media Media & Information 8,000 visitors/day

 

WVIR-TV NBC-29 [Charlottesville, VA]
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United States Broadcast Media Media & Information 7,000 visitors/day
KXXV-TV ABC-25 [Waco, TX]
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United States Broadcast Media Media & Information 7,000 visitors/day
WTVM-TV ABC-9 [Columbus, GA]
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United States Broadcast Media Media & Information 6,000 visitors/day
KFDA-TV CBS-10 [Amarillo, TX]
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United States Broadcast Media Media & Information 6,000 visitors/day
KITV-TV ABC [Honolulu, HI]
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United States Broadcast Media Media & Information 5,000 visitors/day

 

KRGV-TV ABC-5 [Weslaco, TX]
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United States Broadcast Media Media & Information 4,000 visitors/day
KAVU-TV ABC-25 [Victoria, TX]
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United States Broadcast Media Media & Information 4,000 visitors/day
KTRE-TV ABC-9 [Lufkin, TX]
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United States Broadcast Media Media & Information 3,000 visitors/day
WZVN-TV ABC-7 [Fort Myers, FL]
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United States Broadcast Media Media & Information 3,000 visitors/day
WICU-TV NBC-12 / WSEE-TV CBS-35 [Erie, PA]
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United States Broadcast Media Media & Information 3,000 visitors/day
WSIL-TV ABC-3 [Carterville, IL]
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United States Broadcast Media Media & Information 2,000 visitors/day
WAND-TV NBC-17 [Decatur, IL]
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United States Broadcast Media Media & Information 2,000 visitors/day
KWES-TV NBC-9 [Midland, TX]
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United States Broadcast Media Media & Information 2,000 visitors/day
KULR-TV NBC-8 [Billings, MT]
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United States Broadcast Media Media & Information 2,000 visitors/day
myMotherLode.com [Sonora, CA]
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United States Newspaper Media & Information 2,000 visitors/day

 

KOAM-TV CBS-7 [Pittsburg, KS]
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United States Broadcast Media Media & Information 2,000 visitors/day
IANS India
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India News & Information Service Media & Information 2,000 visitors/day
NewsBlaze
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United States Online News Sites & Other Influencers Media & Information 1,420 visitors/day
WFLX-TV FOX-29 [West Palm Beach, FL]
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United States Broadcast Media Media & Information 1,000 visitors/day
RFD-TV [Nashville, TN]
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United States Broadcast Media Media & Information 1,000 visitors/day

 

Your Hometown Lima Stations [Lima, OH]
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United States Broadcast Media Media & Information 1,000 visitors/day
WLNE-TV ABC-6 [Providence, RI]
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United States Broadcast Media Media & Information 1,000 visitors/day
WICZ-TV FOX-40 [Binghamton, NY]
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United States Broadcast Media Media & Information 1,000 visitors/day
KAUZ-TV CBS-6 [Wichita Falls, TX]
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United States Broadcast Media Media & Information 1,000 visitors/day
KNDO-TV NBC / KNDU-TV NBC [Kennewick, WA]
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United States Broadcast Media Media & Information 1,000 visitors/day

 

The Chronicle Journal [Thunder Bay, ON]
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Canada Newspaper Media & Information 1,000 visitors/day
KSWO-TV ABC-7 [Lawton, OK]
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United States Broadcast Media Media & Information 1,000 visitors/day
KEYC-TV CBS-12 / FOX-12 [Mankato, MN]
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United States Broadcast Media Media & Information 1,000 visitors/day
WFXG-TV FOX-54 [Augusta, GA]
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United States Broadcast Media Media & Information 850 visitors/day
Globe Advisor
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Canada Newspaper Financial  

 

Axcess News
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United States Online News Sites & Other Influencers Media & Information  
360WiseNews
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United States Online News Sites & Other Influencers Media & Information  
WNKY-TV NBC-40 / CBS-40 [Bowling Green, KY]
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United States Broadcast Media Media & Information  
KVPH-TV FOX-29 [Lake Charles, LA]
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United States Broadcast Media Media & Information  
WBCB-TV CW-21 (Youngstown, OH)
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United States Broadcast Media Media & Information  

 

WLWC-TV CW-28 [Providence, RI]
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United States Broadcast Media Media & Information  
Our Good Life
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United States Blog-Parental Influencers Retail & Consumer  
Telemundo Lubbock [Lubbock, TX]
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United States Broadcast Media Media & Information  
Telemundo Amarillo [Amarillo, TX]
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United States Broadcast Media Media & Information  
SWX Right Now [Spokane, WA]
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United States Broadcast Media Media & Information  

 

Telemundo-20 [Midland, TX]
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United States Broadcast Media Media & Information  
SNJ Today [Millville, NJ]
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United States Broadcast Media Media & Information  
96.9-FM Rock FM [Lubbock, TX]
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United States Broadcast Media Media & Information  
ProfitQuotes
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United States Financial News Service Financial  
One News Page Unites States Edition
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United States Online News Sites & Other Influencers Media & Information  

 

Oldies 97.7 FM [Lubbock, TX]
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United States Broadcast Media Media & Information  
NOTICIAS ETX [Tyler, TX]
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United States Broadcast Media Media & Information  
KNBN-TV NBC-21 [Rapid City, SD]
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United States Broadcast Media Media & Information  
KMYL-TV MyLubbock-TV [Lubbock, TX]
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United States Broadcast Media Media & Information  
KXTQ-FM 106.5 Magic [Lubbock, TX]
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United States Broadcast Media Media & Information  

 

KLCW-TV Lubbock CW [Lubbock, TX]
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United States Broadcast Media Media & Information  
WHDF-TV The Valley's CW [Huntsville, AL]
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United States Broadcast Media Media & Information  
Latin Business Today
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United States Online News Sites & Other Influencers Multicultural & Demographic  
KUAM-TV NBC-8 / CBS-11 [Hagatna, Guam]
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United States Broadcast Media Media & Information  
KFBB-TV ABC-8 / FOX-TV [Great Falls, MT]
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United States Broadcast Media Media & Information  

 

KASA-TV Telemundo-2 [Albuquerque, NM]
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United States Broadcast Media Media & Information  
Juniata County Radio
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United States Broadcast Media Media & Information  
KJTV-TV FOX-34 [Lubbock, TX]
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United States Broadcast Media Media & Information  
WBOC-TV FOX-21 [Salisbury, MD]
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United States Broadcast Media Media & Information  
KFJX-TV FOX-14 [Pittsburg, KS]
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United States Broadcast Media Media & Information  

 

KTTU-FM 97.3 Double T [Lubbock, TX]
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United States Broadcast Media Media & Information  
Warren and Hunterdon Counties CityRoom [Warren County, NJ]
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United States Online News Sites & Other Influencers Media & Information  
Los Angeles CityRoom [Los Angeles, CA]
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United States Online News Sites & Other Influencers Media & Information  
El Paso CityRoom [El Paso, TX]
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United States Online News Sites & Other Influencers Media & Information  
KJTV-AM 950 / KJTV-FM 100.7 [Lubbock, TX]
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United States Broadcast Media Media & Information  

 

KTMF-TV / KWYB-TV [Missoula, MT]
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United States Broadcast Media Media & Information  
KLBB-FM 93.7 The Eagle [Lubbock, TX]
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United States Broadcast Media Media & Information  
KFMB 760-AM [San Diego, CA]
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United States Broadcast Media Media & Information  
KLZK-FM 107.7 YES FM [Lubbock, TX]
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United States Broadcast Media Media & Information  
US Press Association
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United States Industry Association Sites Media & Information  

 

IBTN9 US
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Global Online News Sites & Other Influencers Media & Information  
KQCW-TV CW-12/19 [Tulsa, OK]
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United States Broadcast Media Media & Information  
Fat Pitch Financials
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United States Online News Sites & Other Influencers Financial  
My Silly Little Gang
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United States Blog-Parental Influencers Retail & Consumer  
Winslow, Evans & Crocker
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United States Online News Sites & Other Influencers Financial  

 

Pettinga Financial
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United States Financial News Service Financial  
Penticton Herald [Penticton, BC]
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Canada Newspaper Media & Information  
Kelowna Daily Courier [Kelowna, BC]
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Canada Newspaper Media & Information  
Manhattanweek
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United States Online News Sites & Other Influencers Media & Information  
KMIR-TV NBC [Palm Desert, CA]
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United States Broadcast Media Media & Information  

 

KLKN-TV ABC-8 [Lincoln, NE]
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United States Broadcast Media Media & Information  
KFMB 100.7 FM [San Diego, CA]
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United States Broadcast Media Media & Information  
KFVE-TV MyNetworkTV-5 [Honolulu, HI]
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United States Broadcast Media Media & Information  
Wall Street Select
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United States Financial News Service Financial  
CRWE World
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Global Trade Publications Media & Information  
Company News
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United States Online News Sites & Other Influencers Financial  
Wapakoneta Daily News [Wapakoneta, OH]
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United States Newspaper Media & Information  
Valley City Times-Record [Valley City, ND]
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United States Newspaper Media & Information  
The Post and Mail [Columbia City, IN]
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United States Newspaper Media & Information  
The Pilot News [Plymouth, IN]
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United States Newspaper Media & Information  

 

The Evening Leader [St. Marys, OH]
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United States Newspaper Media & Information  
The Antlers American [Antlers, OK]
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United States Newspaper Media & Information  
Sweetwater Reporter [Sweetwater, TX]
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United States Newspaper Media & Information  
Starkville Daily News [Starkville, MS]
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United States Newspaper Media & Information  
The Daily Press [St. Marys, PA]
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United States Newspaper Media & Information  

 

Ridgway Record [Ridgway, PA]
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United States Newspaper Media & Information  
The Punxsutawney Spirit [Punxsutawney, PA]
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United States Newspaper Media & Information  
Poteau Daily News [Poteau, OK]
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United States Newspaper Media & Information  
The Observer News Enterprise [Newton, NC]
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United States Newspaper Media & Information  
Minster Community Post [Minster, OH]
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United States Newspaper Media & Information  

 

Mammoth Times [Mammoth Lakes, CA]
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United States Newspaper Media & Information  
Malvern Daily Record [Malvern, AR]
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United States Newspaper Media & Information  
The Kane Republican [Kane, PA]
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United States Newspaper Media & Information  
Inyo Register [Bishop, CA]
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United States Newspaper Media & Information  
The Deer Park Tribune [Deer Park, WA]
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United States Newspaper Media & Information  

 

Decatur Daily Democrat [Decatur, IN]
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United States Newspaper Media & Information  
Daily Times Leader [West Point, MS]
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United States Newspaper Media & Information  
Borger News Herald [Borger, TX]
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United States Newspaper Media & Information  
Big Spring Herald [Big Spring, TX]
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United States Newspaper Media & Information  
The Saline Courier [Benton, AR]
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United States Newspaper Media & Information  

 

The Morning News [Blackfoot, ID]
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United States Newspaper Media & Information  
BUSINESS CLASS NEWS
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United States Blog Media & Information  
AssignmentEditor.com
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Global News & Information Service Media & Information  

 

03 / 25 / 2018
The Power Of All Latino Donor Collaborative