May 10, 2023
WDET NPR - The lack of Latinx representation in TV and film is a missed opportunity for Hollywood

According to the LDC 2022 report, less than 4 percent of lead and/or supporting roles go to Latino actors, and less than 3 percent of shows had a lead Latino actor in 2022. Ana Valdez, president and CEO, says there needs to be a coordinated effort from agencies and leaders in Hollywood to help change these statistics and stop missing a huge economic opportunity by overlooking the Latinx population.

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May 9, 2023
Bloomberg Linea - Latino Participation In US TV and Films Minimal, Fails to Reflect Real-Life Presence

Latinos represent just 2.6% of leading actors on TV, 1.4% of producers and 1.5% of directors, a contrast with the country’s real demographics that Ana Valdez, CEO of Latino Donor Collaborative, calls “devastating”. "We don't exist because there is a devastating gap between the reality of who we are as Latinos and the way we are portrayed and the way we are imagined", she said.

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May 5, 2023
Fox News - Where are all the Latinos in Hollywood? Some warn their lack of representation is 'personal'

"The Latino market, if you were tapping it right, you would grow your top line in Hollywood," said TV show-runner Jeff Valdez, who co-created The Brothers Garcia - which had a four-year run on Nickelodeon in 2000, having been billed as the first English-language sitcom to have an all Latino cast and creative team.

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May 5, 2023
MSN - Where are all the Latinos in Hollywood? Some warn their lack of representation is 'personal'

Despite comprising nearly 20% of the U.S. population and almost a third of today's American youth, making them the second-largest consumer audience in the country, Latinos aren't finding themselves in front of - nor behind - the camera at nearly the same rates.

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May 3, 2023
The Hollywood Reporter - Latin Representation in TV and Film Reverts to 2019 Levels, Study Finds

“American stories are Latino stories,” says Ana Valdez. “We need an explanation on why you are making us invisible when we’re actually driving the growth, why you are making us negative when we’re actually bringing a lot of fantastic talent that gives you revenue that you’ve never dreamed of before."

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May 3, 2023
IMDb - Latin Representation in TV and Film Reverts to 2019 Levels, Study Finds

Latin representation in television and film has dropped to 2019 levels, according to a new diversity report from the Latino Donor Collaborative.

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May 3, 2023
BBC - Latin Representation in TV and Film Reverts to 2019 Levels, Study Finds

According to the 2022 Media Report, the percentage of Latin stars, co-stars, showrunners and directors all decreased from 2021 to 2022. Last year saw 2.6 percent Latin leads on television, as opposed to 2.9 percent the year before; 2.6 percent co-leads in 2022 versus 3.7 percent in 2021; 1.4 percent of showrunners last year, contrary to 2.5 percent the year before; and 1.5 percent Latin directors as opposed to 2.5 percent in 2021.

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May 2, 2023
Business Wire - The Latino Donor Collaborative Announces the Official Launch of Its New Branch: The Latino Data Collaborative Think Tank

The Latino Donor Collaborative (LDC) is proud to announce the official launch of its new branch, The Latino Data Collaborative Think Tank (LDCTT), as an ongoing effort committed to producing independently funded research and analysis of the economic contributions and value of U.S. Latinos in America.

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Nov 1, 2022
LA TIMES - John Leguizamo’s open letter to Hollywood

"If white people are 59% of the American population, why do they seem to get 120% of the casting, crew and executive team? We are a mere 2.9% of the leads in TV, movies, streaming and stage productions, according to the nonprofit Latino Donor Collaborative’s Latinos in Media Report."

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Oct 26, 2022
CRUNCHBASE NEWS - Funding To Latine-Founded US Companies Falls Sharply In 2022

According to a report from Latino Donor Collaborative, if Latines’ economic contribution in the U.S. were a country, they would be the fifth-largest economy in the world from a gross domestic product perspective in 2020.

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Oct 25, 2022
YAHOO FINANCE - US Latino population would have the world's fifth-largest economy, report finds

The US Latino population is a lucrative demographic group. In fact, if it was its own country, the US Latino cohort would have the fifth-largest economy in the world, according to the 2022 LDC US Latino GDP Report from the Latino Donor Collaborative.

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Oct 25, 2022
FINANCIAL ASSETS NEWS - The U.S. Latinos could have 5th largest economy in the world

Latino population is a lucrative demographic group. The U.S. Latino cohort would have the fifth-largest economy in the world if it were its own country, according to the 2022 LDC U.S. Latino GDP Report from the Latino Donor Collaborative.

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Oct 24, 2022
THE MORNING SHOW - Conciencia Sobre El VIH & Latinos Entretenimiento

La presidenta y directora ejecutiva de Latino Donor Collaborative, Ana Valdez, habla sobre los hallazgos más impactantes de un informe que muestra que los latinos siguen siendo en gran medida invisibles en las pantallas de cine y televisión de Estados Unidos.

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Oct 22, 2022
GREENSBORO - An economic engine for the United States

The value of goods and services produced in a year by Latinos would far outpace that of the United Kingdom, India and France, according to the Latino Donor Collaborative, a nonprofit research group that partnered with banking giant Wells Fargo to measure Latinos' economic impact in the U.S.

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Oct 21, 2022
CNBC - De esta forma el capital de riesgo está ayudando a impulsar a la próxima generación de latinos en las finanzas

Hay varias firmas de capital de riesgo centradas en los latinos que están trabajando en al menos una pieza del rompecabezas: invertir en sus comunidades. Los latinos representan uno de los sectores más grandes y de más rápido crecimiento: en 2019, la producción económica total del grupo fue de $ 2.7 billones, frente a $ 1.7 billones en 2010, según un informe de Latino Donor Collaborative.

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Oct 13, 2022
TODAY - Why Do Latino TV Shows Keep Getting Canceled? Viewers React

Latino representation on screen is vastly lower than in the general population — we’re talking about a community that is about one in five Americans getting less than 3.5% of leading roles, ensemble parts, or roles as showrunners and directors this year, and yet, according to a recent report by The Latino Donor Collaborative (LDC), the U.S. Latino audience “brings 20 to 30% of the entertainment industry’s revenue,” depending on the platform, and “more than 50% of the growth.”

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Oct 11, 2022
HUFFPOST - ‘Gordita Chronicles’ And Other Latino Series Deserve More From Hollywood

It seems like Hollywood is only continuing to divest from Latino stories. The media industry already lacks parity in representation of Latino workers, from service jobs to executive roles. Although Latinos are the largest minority in the U.S. (18.7%), they represented only 3.1% of lead actors in TV shows in 2022, according to the latest Latinos in Media Report. Only 1.5% of TV showrunners and 1.3% of directors were Latino.

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Oct 11, 2022
SPECTRUM NEWS 1 SOCAL - U.S. Latinos' economic power is bigger than U.K., India

Latinos account for 52% of all new employer businesses, according to the 2022 Latino Donor Collaborative U.S. Latino GDP report. The study also measured U.S. Latinos’ contributions to the economy known as the gross domestic product and found that it was worth $2.8 trillion in 2020.

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Oct 6, 2022
FORBES - Latinos Continue To Be Underrepresented In The Media Business

Although Latinos now account for nearly 19% of the U.S. population, the Latino Donor Collaborative found in modern mainstream entertainment they accounted for only 3.1% of all lead actors in modern mainstream entertainment - with even lower numbers for co-leads/ensemble actors (2.1%), showrunners (1.5%), and directors (1.3%).

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Oct 6, 2022
AL DIA NEWS - Latinas gather at the White House for Hispanic Heritage Month

Ana Valdez, director and CEO of Latino Donor Collaborative, said after the launch of the 2022 LDC Media Report that "the production houses have not done enough." "The stories that are told are the same, over and over again, as if we were not people with human experiences like those of others," Justina Machado says.

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Oct 5, 2022
THE STAR (MALAYSIA) - Muslim and Latino communities are underrepresented in Hollywood

Latino characters aren't very commonplace on US television. According to research from the Latino Donor Collaborative (LDC), just 3.1% of the lead actors in television series are from the Latino community.

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Oct 4, 2022
US CHAMBER - Hispanic App Entrepreneurs Find Success Filling Market Void for Culturally Authentic Content

Latino-geared entertainment to teletherapy apps churn sales and woo customers by delivering content and services to an underserved audience with trillions in spending power.

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Oct 4, 2022
HISPANIC AD -The 2022 LDC Latino in Media Report [REPORT]

Economically, U.S. Latinos are a powerful driving force in the success of the American economy, second only to the Anglo cohort.

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Oct 4, 2022
LA OPINIÓN - Los latinos son la fuerza que ayuda a avanzar a Estados Unidos

Según un reporte de Latino Donor Collaborative, en los últimos ocho años los latinos han fundado el 52% de todos los negocios, cuando en realidad solo representan el 19% de la población. “Saber estos datos me hace sentir que tengo una identidad fuerte, me hace sentir exactamente ahora con números lo que vale nuestra comunidad”, aseveró la directora ejecutiva de la organización.

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Oct 4, 2022
AL DIA NEWS - 20 relevant facts about the powerful Latino influence in the U.S.

Highlighting especially the presentation of the Latino Donors Collaborative (LCD) report on the 2022 Latino GDP, these are important facts about Hispanics that everyone should share, especially to break outdated stereotypes.

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Oct 3, 2022
THE WASHINGTON POST - A guide to how words like Hispanic and Latinx came about

The Washington Post consulted experts to develop a glossary explaining the history and importance of terms like Hispanic, Latino, Latinx and Latine.

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Oct 3, 2022
FORBES - Despite Economic Clout And A Youthful Population, Latinos Continue To Be Overlooked By Hollywood (forbes.com)

With their continued growth, size, economic clout and a younger skewing population, Latinos have become an important target for businesses, marketers and politicians. Latinos are also heavy viewers of streaming video and go to movies more often than any other ethnic segment. Yet, Hollywood continues to bypass Latinos when it comes to casting actors in lead or co-lead roles, directing, screenwriting and producing movies or television programs.

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Oct 1, 2022
NPR - New report finds lack of Latino representation in U.S. media is bad for business

According to a case study that's in a new report by the Latino Donor Collaborative, Latinos are notably underrepresented in U.S. mainstream media, and that is ultimately bad for business.

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Sep 29, 2022
LA TIMES - Latinxs are the secret weapon to winning the streaming wars

The Latino Donor Collaborative recently unveiled its annual “Latinos in Media Report,” and it highlights just how bleak Latinx representation in Hollywood truly is. Not just that, the report names names by providing a comprehensive breakdown by studio and network on how many shows or movies have Latinx talent. Following this type of news can be a frustrating experience because it’s very clear what these companies should be doing in order to win the game. The answer, of course, is to put Latinxs in front and behind the camera.

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Sep 28, 2022
AXIOS - Despite pandemic, Latinos' economic power is growing

Even as Latinos have been marginalized in some boardrooms, overall U.S. Latino buying power and economic output grew during the pandemic. "Latinos have proven to be a tremendous source of resilience for the broader U.S. economy, even in the face of a one-in-a-century global crisis such as COVID-19," authors of the Latino Donor Collaborative report wrote.

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Sep 27, 2022
AXIOS - New report calls out U.S. media for lack of Latino representation

Latinos continue to be significantly underrepresented in U.S. films and TV series, despite the fact that the group represents nearly one-fifth (20%) of the total U.S. population and $2.8 trillion in total economic output.

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Sep 27, 2022
TELEMUNDO - Los latinos siguen oscurecidos en la pantalla

Un nuevo informe del grupo Latino Donor Collaborative desglosa la representación en las producciones de Hollywood, y señala a los estudios que menos invierten en los latinos pese a que son de los grupos que más boletos de cine compra.

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Sep 27, 2022
THE TENNESSEAN - Our economic output as an ethnicity is $2.8 trillion (with a 't')

A report recently released by the Latino Donor Collaborative measured the economic output of Latinos at $2.8 trillion, which is above the $2.1 trillion when the organization started issuing this report in 2017. That's 33% growth in five years."Latinos are closing the wealth gap faster," said Ana Valdez, president and CEO of the collaborative.

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Sep 27, 2022
HISPANIC EXECUTIVE QUARTERLY - Hollywood Is Blinding Itself to the Power of the Latino Community

According to the 2022 Latino Donor Collaborative (LDC) Latinos in Media Report, Hollywood directors, executives, and decision-makers have continued to ignore the largest and one of the most economically powerful minorities in America: Latinos.

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Sep 27, 2022
THE BOSTON GLOBE - How I learned to stop worrying and love Hispanic Heritage Month; Is dedicating only a month every year to honor Latino culture just another example

A recent study from the Latino Donor Collaborative found that the total economic output of Latinos was $2.8 trillion in 2020, an increase of 64 percent since 2010.

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Sep 26, 2022
HYPERALLERGIC - Latinos Severely Underrepresented in Film and TV, Report Finds

A new report released by the nonprofit advocacy group Latino Donor Collaborative (LDC) finds that Latinos are systematically underrepresented in film and television roles ranging from acting, writing, directing, and producing. Although Latinos represent 18.7% of the United States’s population as of the 2020 census, only 3.1% of lead roles in television shows feature Latinos, according to LDC’s latest analysis.

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Sep 26, 2022
GANNETT FLORIDA NEWPAPERS - U.S. Latinos economic power grows in Florida, nationally: report.

The economic power of U.S. Latinos nationwide, including Florida, continues to grow so quickly that, if it were an independent country, its gross domestic product, or GDP, would rank as the world's fifth-largest, according to a new report.

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Sep 26, 2022
THE BOSTON GLOBE - How to embrace Hispanic Heritage Month

A recent study from the Latino Donor Collaborative found that the total economic output of Latinos was $2.8 trillion in 2020, an increase of 64 percent since 2010.

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Sep 25, 2022
CNBC - Why Sol Trujillo’s L’Attitude Ventures Sees Latino-Owned Businesses as a Growth Market

Sol Trujillo has focused on changing negative perceptions of Latinos in the U.S. through the Latino Donor Collaborative, a nonprofit he co-founded in 2010, he is working to circulate data that can help convince leaders that they should invest in Latino businesses and appoint more Latino executives. The total economic output of Latinos in the U.S. was $2.8 trillion in 2020, according to a report released Sept. 22 during L’Attitude. That’s a figure that is higher than the GDP of the U.K., India, or France, and one that he hopes will turn executives’ heads.

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Sep 24, 2022
DIRECTORIO CUBANO - Los latinos son un negocio en Estados Unidos: generaron 2,8 billones de dólares en 2020

Estados Unidos en el año 2020 generó gracias a los latinos, una economía de $2,8 billones de dólares. Si la comunidad latina estadounidense fuera una república soberana, representaría el quinto Producto Interno Bruto del planeta. Sobrepasó además a los PIB de países tan importantes como Reino Unido, India y Francia.

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Sep 23, 2022
CBS NEWS - Latino Economic Impact

On this week's episode of "Kaleidoscope with Allison Keyes", as part of National Hispanic Heritage Month, a look at the national economic impact of the nation's Latino community. The non-profit think tank, The Latino Donor Collaborative, came out with a report Thursday finding that the gross domestic product of U.S. Latinos would rank 5th in the world if they were an independent country. President and CEO Ana Valdez joins Allison to run the numbers, and also discusses the border crises and how the U.S. is handling the devastation in Puerto Rico.

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Sep 23, 2022
THE WRAP - Nielsen CEO David Kenny Hopes Media Companies ‘Stop Being Nostalgic’ and Look Forward

Part of that, he says, is to prioritize Latino audiences amid the US’s changing demographics

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Sep 23, 2022
FORTUNE - The battle for CFO talent isn’t slowing down with the economy

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Sep 23, 2022
FORBES - New Report Finds Latino Representation In Hollywood Is Shockingly Low

The long-running hit NBC show Law & Order: Special Victims Unit is set in New York City, within the very real world of the New York Police Department. While the Dick Wolf drama is far from a documentary, you expect certain aspects of it to be true to life. One area it appears to be failing is in the depiction of Latinos—and, alas, it’s hardly the only show on television to have that problem. The long-running program is merely indicative of the underrepresentation of this group in the industry.

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Sep 23, 2022
NBC NEWS - Little Latino visibility in mainstream media, report says, but content dominates streaming

Despite the growth and consumer power of U.S. Latinos, they continue to be significantly underrepresented in media, according to a new report.

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Sep 23, 2022
CBS NEWS - UN/Russia, Interest Rates, Latino Economic Impact

Allison Keyes speaks with Latino Donor Collaborative President and CEO Ana Valdez, about a new report from the non-profit detailing the economic power of U-S Latinos.

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Sep 23, 2022
AL DÍA NEWS - Latino community still underrepresented in mainstream media despite consumer power, according to new report

A new study released Friday, Sept. 23, by the Latino Donor Collaborative revealed the extent of the underrepresentation and marginalization facing the Latino community in mainstream media, such as television and film. This is despite a major rise in purchasing, consumer, power and growth of the population.

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Sep 23, 2022
THE QUINT - US Latinos' 2020 Output Surpassed UK And India

In spite of high rates of infections, the rise in US Latinos' GDP in 2020 reveals a high consumption market.

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Sep 23, 2022
TELEMUNDO - Latinos exitosos se reúnen en la conferencia L'ATTITUDE en San Diego

Celebridades como Gloria Estefan buscan fomentar el crecimiento de la comunidad con este evento en el que se enaltece el aporte hispano en Estados Unidos. "Vamos a seguir al frente de la recuperación de la economía", dice la vicepresidenta de Wells Fargo.

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Sep 23, 2022
PR NEWSWIRE - LCDA Releases Latest Latino Board Monitor Revealing Latinos Absent From 65% Of Fortune 1000 Boards

Fortune 1000 companies lack Latino board representation, including Amazon, UnitedHealth Group, Berkshire Hathaway, AmerisourceBergen, and others. "In a country where the U.S. Latino GDP is $2.7 trillion, and, over the past 2 years, has grown at double the rate of the broader U.S. economy, companies need this perspective in their boardrooms. If companies want to grow and keep pace in this new mainstream economy, every board should immediately begin placing Latino(a)s on their board and in C-Suite positions...," stated Sol Trujillo-International Business Executive/Founder & Chairman, Trujillo Group, LLC/Chairman of the Latino Donor Collaborative (LDC)/Co-Founder of L'ATTITUDE.

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Sep 23, 2022
NBC NEWS - U.S. Latinos average salary growing: new report

A new study found that if U.S. Latinos were their own country, their gross domestic product would rank the fifth largest in the world. NBC News’ Gadi Schwartz takes a closer look inside the report's findings.

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Sep 23, 2022
EL DIARIO - La comunidad latina en EE.UU. generó en 2020 casi $3 billones de dólares, “el quinto PIB” más poderoso del mundo

Un reporte de Latino Donor Collaborative con Wells Fargo señala que la producción económica total de los latinos en EE.UU. alcanzó los $2.8 billones en 2020, y que si los latinos estadounidenses fueran un país independiente serían el quinto PIB más grande del mundo.

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Sep 23, 2022
CNBC - With representation lacking in media, Emilio Estefan urges Latinos to embrace their identities

Legendary music producer Emilio Estefan weighed in with his take on how to boost Latino representation in showbiz. Latinos, he said, should be true to their identities.

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Sep 23, 2022
BUSINESS WIRE - The Latino Donor Collaborative Appoints Equitable Holdings Executive José Ramón González to Its Board of Directors

The Latino Donor Collaborative (LDC)—an independently funded nonprofit organization and think tank dedicated to reframing and advancing an accurate perception, portrayal, and understanding of the important contributions U.S. Latinos make to American society—has appointed José Ramón González, Equitable Holdings executive and member of the LDC Advisory network, to its Board of Directors.

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Sep 23, 2022
JUST THE NEWS - U.S. Latinos GDP jumped to 5th largest over 2020, up from 8th

If Latinos in the U.S. were their own independent country, then they would have the fifth-largest GDP in the world, up from the eighth-largest at the beginning of 2020, according to a new report released on Thursday that found Hispanic Americans had an economic output of $2.8 trillion in 2020.

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Sep 22, 2022
CNBC - Latinos are the engine of growth in the U.S., says Sol Trujillo

Sol Trujillo, Trujillo Group Investments chairman, sits down with CNBC’s Joe Kernen at the L’Attitude Conference in San Diego to discuss the economic influence of Latinos in the U.S.

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Sep 22, 2022
NBC NEWS - U.S. Latino economic output would rank 5th in world GDP, according to new study

We’re talking about not just population growth and workforce growth, but also economic growth," said Sol Trujillo of the Latino Donor Collaborative.

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Sep 22, 2022
AL DÍA - Economically, the Latino cohort continues to overcome and persevere | Al Día News (aldianews.com)

U.S. Latinos will play a very significant role in the continued recovery of the U.S. economy. According to the 2022 LDC U.S. Latino GDP Report, if U.S. Latinos were a standalone country, they would account for the 5th largest GDP in the world — surpassing major world powers, including France, India, Canada, the United Kingdom, and various other countries.

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Sep 22, 2022
AXIOS - Despite pandemic, U.S. Latinos’ output eclipses U.K. and India GDPs

The total economic output of U.S. Latinos reached $2.8 trillion in 2020, surpassing the GDPs of the U.K. and India, according to a report released Thursday. Russell Contreras is the Justice and Race reporter at Axios covering the policies and agencies at the heart of the administration of justice and how it impacts people of color.

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Sep 22, 2022
THE SAN DIEGO URBAN TRIBUNE - Power and success of Latino community to be celebrated at San Diego L’ATTITUDE conference

The power, diversity and success of the Latino community will be on full display at San Diego’s annual L’ATTITUDE conference, where everything from homeownership to higher education to purchasing power will be fodder for some of the biggest names in business and politics over the next four days.

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Sep 22, 2022
AL DÍA - Economically, the Latino cohort continues to overcome and persevere

For the fifth consecutive year, the LDC U.S. Latino GDP Report was released, noting a continuous trend for the significant demographic.

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Sep 22, 2022
NBC SAN DIEGO - US Latino Economic Output Would Rank 5th in World GDP: Report

The economic output of Latinos in 2020 was $2.8 trillion, up from $2.1 trillion in 2015 and $1.7 trillion in 2010, according to a report by the Latino Donor Collaborative in partnership with Wells Fargo

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Sep 22, 2022
BARRON'S - U.S. Latinos Are a Mighty Economic Force. Their GDP Is the World’s Fifth-Largest.

The total economic output of the U.S. Latino population, if it was broken out as a separate country, would be the fifth largest in the world, according to a Latino Donor Collaborative report published with Wells Fargo on Thursday.

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Sep 22, 2022
TELEMUNDO - El daño desigual de la contaminación: investigadoras toman una foto diaria por barrio para que los políticos rindan cuentas

Además en el boletín de Axios Latino, lea sobre cómo los logros económicos de los latinos en EE.UU. los hacen más ricos que ciertos países.

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Sep 22, 2022
MSN - L'ATTITUDE conference brings big names to San Diego

L'ATTITUDE has gone from 3,000 attendees in 2018 to now nearly 7,000 this year. The data provided by Latino Donor Collaborative is a driving force behind this conference that it has grown so much because there's this hunger about who are Latinos, how are they affecting our life and how are they affecting our economy, according to Ana Valdez, President and CEO of the non-profit. The conference draws Latinos in tech, finance and media. It gives them a chance to network and build on ideas.

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Sep 22, 2022
LA OPINIÓN - Mes de la Herencia Hispana: Aporte económico de hispanos en EE.UU. equivale a la 5ta. economía del mundo

La producción económica de los latinos en EE.UU. en 2020 fue de $2.8 billones según un informe de Latino Donor Collaborative en asociación con Wells Fargo

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Sep 22, 2022
AL DÍA NEWS - Las “verdades” latinas en los medios tradicionales de EE. UU.

Rick Sánchez, CEO de Agua Media, una firma de medios digital creada para el público de habla hispana, asisitió al evento de L'ATTITUDE y presentó una inspiradora charla sobre la representación latina en los medios de comunicación en la que destacó aspectos relevantes sobre la influencia de los latinos en la economía y la cultura de EE. UU., que frecuentemente son pasados por alto por los medios de comunicación de mayor alcance.

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Sep 22, 2022
AXIOS - U.S. Latino GDP greater than U.K., India in 2020

The total economic output of U.S. Latinos reached $2.8 trillion in 2020, surpassing the GDPs of the U.K. and India, according to a report released Thursday by the Latino Donor Collaborative. The report showed U.S. Latino buying power and economic output grew during the pandemic despite the disproportional impact it had on Latino communities.

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Sep 20, 2022
LATINO REBELS - New Nielsen Report Proves We’re Right About Lack of Latino Representation in Media (OPINION)

In a new report on “Latino-led content and viewers,” Nielsen calls us “the building blocks for streaming’s success.”

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Sep 20, 2022
INSIDE PHILANTROPHY - The Latino Donor Collaborative Model: Gaining Equity By Gaining Claut

LDC works to reframe big-picture perceptions of the significant — and in its view overlooked — contributions that successful, multigenerational American Latinos make to society, and to highlight their role in America’s social mainstream. It's philosophy is to shine a light on Latinos’ successes to help move the needle on their agency in U.S. society.

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Sep 14, 2022
THE DALLAS MORNING NEWS - Where in the U.S. do Latino and Hispanic Americans thrive economically?

A new study says one North Texas city is among the best places in the country for Latinos and Hispanics to fare economically.

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Sep 14, 2022
AZ BIG MEDIA - 4 Metro Phoenix cities among 20 best places for Hispanics in the U.S. - AZ Big Media

Data from the nonprofit Latino Donor Collaborative shows how this Hispanic population boom has impacted the economy.

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Sep 9, 2022
CONTACTO TOTAL - Ana Valdez: una mujer apasionada por empoderar a la comunidad latina en Estados Unidos

En el mes de la herencia hispana se busca destacar la labor de Ana Valdez, directora ejecutiva de Latino Donor Collaborative, que se ha propuesto reformular y promover las contribuciones significativas que los latinos estadounidenses hacen a la sociedad y así romper falsos estereotipos.

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Sep 9, 2022
AL DIA NEWS - Study shows Latinos as a fundamental axis of the U.S. economy

While the U.S. Hispanic population has the highest workforce contribution rate (65.6%) and has started more small businesses than any other population group over the past decade, stereotypes are still present among Americans of all racial and ethnic backgrounds. “We are glad to see that, comparing the results of this survey with our 2012 LDC Perception of Latinos Report, the needle has moved from Latinos mostly being perceived as ‘takers’ to being mostly perceived as ‘contributors’ today. Still, there is much work to do...” Ana Valdez, executive director of the Latino Donor Collaborative.

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Oct 1, 2021
NBC NEWS - As white Boomers retire, fast-growing Latino labor will fill gaps

“Latino workers are going to be essential in maintaining the labor force that supports all of those people who are retiring.”

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Oct 1, 2021
AL DÍA - Latinos must be seen and represented in entertainment and media

The 2021 LDC Media report, released during the L’ATTITUDE Conference, shows a severe underrepresentation of Latinos in those two industries.

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Sep 30, 2021
AL DÍA - Newest GDP Report highlights growing impact of Latinos to the American economy

The Latino Donor Collaborative released its latest U.S. Latino GDP Report during the 2021 L’ATTITUDE Conference on Sept. 29.

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Sep 30, 2021
NBC NEWS - Americans way off on number of Latinos they think are undocumented, poll finds

Perceptions ranged from a third to almost 4-in-10 Hispanics, while the real share is significantly lower, the survey found.

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Sep 30, 2021
AL DÍA - Newest GDP Report highlights growing impact of Latinos to the American economy

The Latino Donor Collaborative released its latest U.S. Latino GDP Report during the 2021 L’ATTITUDE Conference on Sept. 29

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Sep 30, 2021
AXIOS - Report: U.S. Latino GDP tied with France, greater than Italy

The total economic output of U.S. Latinos reached $2.7 trillion in 2019 and would be tied for the seventh-largest GDP in the world if U.S. Latinos were an independent country, according to a report released Wednesday

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Sep 30, 2021
AXIOS - Report: U.S. Latino GDP tied with France, greater than Italy

The total economic output of U.S. Latinos reached $2.7 trillion in 2019 and would be tied for the seventh-largest GDP in the world if U.S. Latinos were an independent country, according to a report released Wednesday

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Sep 29, 2021
MSNBC - They organize an event to promote Latino entrepreneurs in the United States

Ana Valdez, CEO of Latino Donor Collaborative, talks about L'Attitude, an event in which directors of large companies seek to empower the community and tells how to participate.

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Sep 29, 2021
MSNBC - GDP of U.S. Latino population has grown by $1T in the last decade

Sol Trujillo, the co-founder of L'attitude, joins Morning Joe to discuss the explosion of the GDP of the U.S. Latino community, what is behind it, and the importance of Latinos to the American economy.

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Sep 29, 2021
NBC NEWS - Latinos to drive economic growth, as only demographic to increase homeownership rate

Latinos’ total GDP amounted to $2.7 trillion in 2019, which is larger than the GDP of countries such as Italy, Brazil and Canada, according to a report released Wednesday by the nonprofit data research organization Latino Donor Collaborative.

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Sep 29, 2021
MIAMI DIARIO - Florida is the second state in the country with the most Latinos in its population

An investigation carried out by the NGO Latino Donor Collaborative determined that Florida is the second state in the country with the most Latinos in its population, only behind Texas.

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Sep 29, 2021
RADIO BILINGÜE - Latinos contributed more money to the United States this decade than the general population

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Sep 29, 2021
MSNBC - GDP of U.S. Latino population has grown by $1T in the last decade

Sol Trujillo, the co-founder of L'attitude, joins Morning Joe to discuss the explosion of the GDP of the U.S. Latino community, what is behind it, and the importance of Latinos to the American economy.

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Sep 29, 2021
CNBC - Latino U.S. economic output stands at $2.7 trillion: Report

CNBC’s “Squawk Box” discusses the latest findings from the 2021 U.S. Latino GDP report with the Latino Donor Collaborative’s Sol Trujillo.

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Sep 29, 2021
CNBC - Latino U.S. economic output stands at $2.7 trillion: Latino GDP Report

CNBC’s “Squawk Box” discusses the latest findings from the 2021 U.S. Latino GDP report with the Latino Donor Collaborative’s Sol Trujillo.

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Sep 17, 2021
WUWM - Local Leaders Push For More Financial Investment In Milwaukee's Latino Community

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Jul 21, 2021
KTNV - U.S. Hispanic Chamber of Commerce talks about upcoming Las Vegas convention

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Jun 2, 2021
CLEAN LINK - Study: Latino Janitors Were Major Asset During Pandemic

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Jun 2, 2021
ORLANDO SENTINEL - Latino Workers Are Crucial for the Economic Recovery of the COVID-19 Pandemic, A New Report by The Latino Donor Collaborative Says.

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May 7, 2021
PR NEWSWIRE - Despite being disproportionately impacted by COVID-19 Latinos have stepped up for America during the pandemic and are poised to drive the nation's economic recovery.

Study reveals Latinos' wellbeing and successful recovery from this pandemic have great implications for a strong American economy

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Jan 29, 2021
APEN INSTITUTE - The Next Move: How Business Can Close Racial Economic Gaps in 2021

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Jan 20, 2021
CNBC - Immigration needs to be addressed quickly to help economy recover: Sol Trujillo

CNBC's Shep Smith discusses what may be next for immigration policy under President Biden's administration with Sol Trujillo of the Latino Donor Collaborative.

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Sep 27, 2020
FORBES - The $2.6 Trillion U.S. Latino Market: The Largest And Fastest Growing Blindspot Of The American Economy

The U.S. Latino market is “growing GDP at 8.6%, faster than China, faster than India, and nobody talks about it,” said Sol Trujillo to a panel of world renowned journalists and economists.

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Sep 27, 2020
AXIOS - New data: Latino businesses stay strong

Sol Trujillo — former CEO of U.S. West and Telstra, and chair of the Latino Donor Collaborative — tells me that in 2017–18 (most recent census data), the U.S. Latino cohort was the fastest growing economy in the world.

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Sep 26, 2020
MSNBC - Biden says uplifting Latino communities critical to U.S. success

In an exclusive interview with MSNBC's Stephanie Ruhle, Joe Biden said the U.S. should be investing in Latino communities, and that President Trump "isn't doing much of anything to help them at all."

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Sep 25, 2020
YAHOO! FINANCE - There is 'V shaped' recovery happening in the Latino economy: Hispanic Business leader

Sol Trujillo joins Yahoo Finance with a look at how the growing Latino economy is the U.S. is faring amid COVID-19.

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