Oct 12, 2023

CBS8 - Latino population accounts for fifth largest economy in the world

This research, now in its sixth year, was done by the non-profit and think tank Latino Donor Collaborative and Arizona State University. It provides a comprehensive view of the economic impact coming from this growing group.

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Sep 29, 2023

Diverse: Issues in Higher Education - Report: Latinos Essential to Growing STEM Workforce

U.S. Latinos are key when it comes the nation’s engineering and technology workforce, according to a new joint report from the Society of Hispanic Professional Engineers (SHPE) and the Latino Donor Collaborative (LDC).

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Sep 29, 2023

Patriot-News - Latino economic output in Pa. among highest in U.S.: study

The economic engine of Pennsylvania’s Latino population rivals that of some world nations. A new study ranks the economic output by Pennsylvania’s Latino population among the top 10 highest among states.

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Sep 29, 2023

KSBY - Latinos keeping US economy stocked with workers, report finds

An annual report highlighting Latinos' impact on the U.S. economy shows that Latinos have accounted for 73% of the growth in U.S. labor force participation from 2010 through 2020.

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Sep 29, 2023

News Nation Now - Report: 'Latino GDP' would be among world's largest economies

The report, compiled by the Latino Donor Collaborative in partnership with Wells Fargo, measured the role of the U.S. Latino economy in the overall U.S. economy. Its findings indicate expanding Latino economic influence and a GDP valued at $3.2 trillion.

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Sep 29, 2023

The Latin Times - Los Angeles County Declares October 13, 2023 Edward James Olmos Day

A Latinos in Media report from the Latino Donor Collaborative found that in 2022, of the films aired in movie theatres from major production companies, only 3% featured Latino leads, despite Latinos being the demographic that goes to movie theatres the most. Additionally, the report found that in 2022, of the films aired in movie theatres from major production companies, only 1% had Latino directors.

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Sep 29, 2023

All Work - Latino Workforce Drives U.S. Economic Growth Surpassing Expectations

According to a recent report by the Latino Donor Collaborative, as highlighted in an analysis by Scripps News, Latinos have played a pivotal role in the U.S. economy over the past decade. The study reveals that from 2010 to 2020, Latinos accounted for a staggering 73% of the growth in U.S. labor force participation.

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Sep 28, 2023

L.A. TIMES - Latino GDP would be the 5th largest in the world, study finds

That’s one of the biggest takeaways from a new report released Wednesday by the Latino Donor Collaborative— a nonpartisan, nonprofit organization “dedicated to reshaping the perception of Latinos as part of the American social mainstream” — in collaboration with Wells Fargo. The study was unveiled as part of the annual L’Attitude conference.

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Sep 28, 2023

SCRIPPS NEWS - Latinos keeping US economy stocked with workers, report finds

The report released by the Latino Donor Collaborative by researchers at Arizona State University indicates that in 2021, the total economic output of U.S. Latinos was $3.2 trillion. The amount of consumption by U.S. Latinos would make it the fifth largest economy in the world alone, behind just the U.S., China, Japan and Germany.

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Sep 28, 2023

The Wrap - Lead Roles for Latinos have Seen 'No Significant Increase' in Film and TV, New Report Says

The number of TV shows and movies with Latino leads continues to lag far behind the proportion of the United States population they represent. According to their 2023 U.S. Latinos in Media Report from nonprofit think tank the Latino Donor Collaborative, the number of Latino leads on TV and film grew a small amount in 2023 — 2.6% to 3.3% on TV, 5.1% to 5.7% in film.

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Sep 28, 2023

Axios Phoenix - Arizona Latino GDP soars, but high poverty rates remain

U.S. Latino buying power, economic output and gross income have surged over the past decade, according to the new Latino Donor Collaborative Latino GDP Report. Yes, but: Poverty is keeping the Latino GDP from growing even more, José Jurado, a research economist at ASU's Seidman Institute and co-author of the report, tells Axios.

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Sep 28, 2023

WLRN - Report: Latinos woefully underrepresented in films, TV shows

The sixth annual report by the non-profit Latino Donor Collaborative is being unveiled at the group’s 2023 L’ATTITUDE conference this week at The Fontainebleau Miami Beach, which runs through Sunday. The conference is focused on the power of the U.S. Latino market.

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Sep 28, 2023

The Messenger - U.S. Latino Economic Output Reaches $3.2 Trillion: Report

The economic output of Latinos residing in the United States grew to $3.2 trillion in 2021, up significantly from $2.8 trillion in the year before, according to a new study published Wednesday by the non-profit Latino Donor Collaborative and Wells Fargo.

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Sep 28, 2023

HipLATINA - Latinx Representation in Media is Declining, Study Finds

For four years, the number of Latinx actors, writers, showrunners, and directors increased, only to fall again in 2021, and it’s affecting what platforms Latinx viewers are using, according to the Latino Donor Collaborative’s 2023 Latinos in Media diversity report released on September 27.

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Sep 27, 2023

Gillet News - The U.S. Latino Economy Reaches $3.2 Trillion, Ranks Fifth in the World

A new report by the Latino Donor Collaborative in partnership with Wells Fargo reveals that the U.S. Latino economy has reached $3.2 trillion in 2021, up from $2.8 trillion the previous year. This growth makes the Latino economy bigger than the GDP of the United Kingdom, India, and France. In fact, if Latinos were an independent country, their GDP would rank fifth in the world.

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Sep 27, 2023

The Latin Times - With Their GDP at $3.2 Trillion, Latinos Reinforce Role as a U.S. Economic Powerhouse: LDC

According to the LDC, the new Latino GDP Report shows that if the 64-million strong community were a country it would be the fifth largest economy in the world. LDC releases their report yearly at the L'Attitude conference, but President & CEO of the LDC, Ana Valdez, says they do more than just the conference and compile data year-round because people don't really notice what Latinos are doing in the U.S.

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Sep 27, 2023

Al día news - Latinos in the U.S. are key to the growth of the economy, says the 2023 Official LDC U.S. Latino GDP Report

Latino Donor Collaborative (LDC), a nonprofit organization, in partnership with Arizona State University (ASU), today released its official 2023 Official LDC U.S. Latino GDP Report. Ana Valdez, CEO and president of LDC, said in a press release:"The 2023 report’s findings show companies that discount the U.S. Latino cohort do so at their own peril".

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Sep 27, 2023

The Rio Times - Latino Community Powers $3.2 Trillion in U.S. Economy

A recent study reveals that the U.S. Latino community contributed $3.2 trillion to the economy in 2021. If isolated, this contribution would place them fifth globally, ahead of the UK and behind Germany. Latinos have a high labor force participation and are a rapidly growing demographic. Over the last decade, their income rose by an annual rate of 4.7%, compared to 1.9% for non-Latinos.

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Sep 27, 2023

Bloomberg Línea - Latino Economic Power in the US Soars to $3.2 Trillion, Ranks 5th Globally, Outpacing UK

US Latinos, who have a high workforce participation, population growth, and increased productivity compared to other cohorts, also saw incomes rise. During 2011-2021, the group’s income increase at an annualized rate of 4.7% compared to 1.9% for non-Latinos, according to the 2023 Latino GDP Report, which measures the cohort’s economic output in the country.

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Sep 27, 2023

WLRN - Report: U.S. Latino economic muscle grows to $3.2 trillion

Latino shoppers in California, home to the nation's biggest Latino market. The economic power of U.S. Latinos nationwide rose to $3.2 trillion and, if they composed an independent country, their gross domestic product, or GDP, would make it the world's fifth-largest economy, according to a new report by the Latino Donor Collaborative.

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Sep 27, 2023

MEDIA POST - RETAIL INSIDER - They Spend $3.4 Trillion. Why Can't Brands See Them?

If American Latinos were a country, they’d have a gross domestic product of $3.2 trillion, up from $2.8 trillion last year. That makes them the fifth largest economy in the world, behind the U.S., China, Germany and Japan. Ana Valdez, president and chief executive officer of the Latino Donor Collaborative, tells Retail Insider more about the new realities of this fast-changing segment.

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Sep 27, 2023

AXIOS - U.S. Latinos' economic output closing in on Germany

The total economic output of U.S. Latinos reached $3.2 trillion in 2021, inching closer to Germany's and staying ahead of India, according to a report being released. Why it matters: The report shows U.S. Latino buying power and economic output grew by more than 14% despite the pandemic's disproportionate impact on Latino communities.

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Sep 27, 2023

BLOOMBERG - US ‘Latino GDP’ at $3.2 Trillion Would Rank Ahead of UK, India

The contribution of Latinos to the US economy rose to $3.2 trillion in 2021, which would rank fifth in the world if the group were an independent country, just behind Germany and ahead of the UK and India, according to a report out Wednesday.

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Sep 27, 2023

YAHOO FINANCE - U.S. Latino GDP ranks 5th largest in global economy

The U.S. Latino economy is thriving, with recent reports from the Latino Donor Collaborative revealing that Latino GDP in the United States has reached $3.2 trillion. This figure positions it as the fifth-largest global economy if considered independently.

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Sep 27, 2023

THE HOLLYWOOD REPORTER - After Years of Increased Latin Presence in TV, Film, New Study Finds Representation Is Declining (Exclusive)

According to the Latino Donor Collaborative’s 2023 Latinos in Media report, Latin representation in front of and behind the camera briefly increased from 2018 — the first year the LDC put out its report — until 2021. The following year, Latin participation dropped in almost every category and is slowly climbing again.

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Sep 27, 2023

CNBC - Sol Trujillo: We have ‘essentially the 5th largest economy in the world’ among Latinos in the U.S.

Sol Trujillo, Trujillo Group and The Latino Donor Collaborative chairman, joins ‘Squawk Box’ to discuss the organization’s 2023 U.S. Latino GDP report, which charts the financial power and influence of Latinos in the U.S.

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Sep 27, 2023

CNBC - U.S. Latino economic output grows to $3.2 trillion, according to new study

The U.S. Latino economy continues to grow, reaching $3.2 trillion in 2021, up from $2.8 trillion the year prior, according to a new report by the Latino Donor Collaborative in partnership with Wells Fargo. “We have a massive economy that’s under-invested right now, under-engaged,” said Sol Trujillo, Latino Donor Collaborative chairman, in an interview with CNBC’s “Squawk Box.”

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May 10, 2023

WDET NPR - The lack of Latinx representation in TV and film is a missed opportunity for Hollywood

According to the LDC 2022 report, less than 4 percent of lead and/or supporting roles go to Latino actors, and less than 3 percent of shows had a lead Latino actor in 2022. Ana Valdez, president and CEO, says there needs to be a coordinated effort from agencies and leaders in Hollywood to help change these statistics and stop missing a huge economic opportunity by overlooking the Latinx population.

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May 9, 2023

Bloomberg Linea - Latino Participation In US TV and Films Minimal, Fails to Reflect Real-Life Presence

Latinos represent just 2.6% of leading actors on TV, 1.4% of producers and 1.5% of directors, a contrast with the country’s real demographics that Ana Valdez, CEO of Latino Donor Collaborative, calls “devastating”. "We don't exist because there is a devastating gap between the reality of who we are as Latinos and the way we are portrayed and the way we are imagined", she said.

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May 5, 2023

Fox News - Where are all the Latinos in Hollywood? Some warn their lack of representation is 'personal'

"The Latino market, if you were tapping it right, you would grow your top line in Hollywood," said TV show-runner Jeff Valdez, who co-created The Brothers Garcia - which had a four-year run on Nickelodeon in 2000, having been billed as the first English-language sitcom to have an all Latino cast and creative team.

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May 5, 2023

MSN - Where are all the Latinos in Hollywood? Some warn their lack of representation is 'personal'

Despite comprising nearly 20% of the U.S. population and almost a third of today's American youth, making them the second-largest consumer audience in the country, Latinos aren't finding themselves in front of - nor behind - the camera at nearly the same rates.

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May 3, 2023

The Hollywood Reporter - Latin Representation in TV and Film Reverts to 2019 Levels, Study Finds

“American stories are Latino stories,” says Ana Valdez. “We need an explanation on why you are making us invisible when we’re actually driving the growth, why you are making us negative when we’re actually bringing a lot of fantastic talent that gives you revenue that you’ve never dreamed of before."

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May 3, 2023

IMDb - Latin Representation in TV and Film Reverts to 2019 Levels, Study Finds

Latin representation in television and film has dropped to 2019 levels, according to a new diversity report from the Latino Donor Collaborative.

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May 3, 2023

BBC - Latin Representation in TV and Film Reverts to 2019 Levels, Study Finds

According to the 2022 Media Report, the percentage of Latin stars, co-stars, showrunners and directors all decreased from 2021 to 2022. Last year saw 2.6 percent Latin leads on television, as opposed to 2.9 percent the year before; 2.6 percent co-leads in 2022 versus 3.7 percent in 2021; 1.4 percent of showrunners last year, contrary to 2.5 percent the year before; and 1.5 percent Latin directors as opposed to 2.5 percent in 2021.

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May 2, 2023

Business Wire - The Latino Donor Collaborative Announces the Official Launch of Its New Branch: The Latino Data Collaborative Think Tank

The Latino Donor Collaborative (LDC) is proud to announce the official launch of its new branch, The Latino Data Collaborative Think Tank (LDCTT), as an ongoing effort committed to producing independently funded research and analysis of the economic contributions and value of U.S. Latinos in America.

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Nov 1, 2022

LA TIMES - John Leguizamo’s open letter to Hollywood

"If white people are 59% of the American population, why do they seem to get 120% of the casting, crew and executive team? We are a mere 2.9% of the leads in TV, movies, streaming and stage productions, according to the nonprofit Latino Donor Collaborative’s Latinos in Media Report."

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Oct 26, 2022

CRUNCHBASE NEWS - Funding To Latine-Founded US Companies Falls Sharply In 2022

According to a report from Latino Donor Collaborative, if Latines’ economic contribution in the U.S. were a country, they would be the fifth-largest economy in the world from a gross domestic product perspective in 2020.

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Oct 25, 2022

YAHOO FINANCE - US Latino population would have the world's fifth-largest economy, report finds

The US Latino population is a lucrative demographic group. In fact, if it was its own country, the US Latino cohort would have the fifth-largest economy in the world, according to the 2022 LDC US Latino GDP Report from the Latino Donor Collaborative.

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Oct 25, 2022

FINANCIAL ASSETS NEWS - The U.S. Latinos could have 5th largest economy in the world

Latino population is a lucrative demographic group. The U.S. Latino cohort would have the fifth-largest economy in the world if it were its own country, according to the 2022 LDC U.S. Latino GDP Report from the Latino Donor Collaborative.

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Oct 24, 2022

THE MORNING SHOW - Conciencia Sobre El VIH & Latinos Entretenimiento

La presidenta y directora ejecutiva de Latino Donor Collaborative, Ana Valdez, habla sobre los hallazgos más impactantes de un informe que muestra que los latinos siguen siendo en gran medida invisibles en las pantallas de cine y televisión de Estados Unidos.

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Oct 22, 2022

GREENSBORO - An economic engine for the United States

The value of goods and services produced in a year by Latinos would far outpace that of the United Kingdom, India and France, according to the Latino Donor Collaborative, a nonprofit research group that partnered with banking giant Wells Fargo to measure Latinos' economic impact in the U.S.

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Oct 21, 2022

CNBC - De esta forma el capital de riesgo está ayudando a impulsar a la próxima generación de latinos en las finanzas

Hay varias firmas de capital de riesgo centradas en los latinos que están trabajando en al menos una pieza del rompecabezas: invertir en sus comunidades. Los latinos representan uno de los sectores más grandes y de más rápido crecimiento: en 2019, la producción económica total del grupo fue de $ 2.7 billones, frente a $ 1.7 billones en 2010, según un informe de Latino Donor Collaborative.

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Oct 13, 2022

TODAY - Why Do Latino TV Shows Keep Getting Canceled? Viewers React

Latino representation on screen is vastly lower than in the general population — we’re talking about a community that is about one in five Americans getting less than 3.5% of leading roles, ensemble parts, or roles as showrunners and directors this year, and yet, according to a recent report by The Latino Donor Collaborative (LDC), the U.S. Latino audience “brings 20 to 30% of the entertainment industry’s revenue,” depending on the platform, and “more than 50% of the growth.”

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Oct 11, 2022

HUFFPOST - ‘Gordita Chronicles’ And Other Latino Series Deserve More From Hollywood

It seems like Hollywood is only continuing to divest from Latino stories. The media industry already lacks parity in representation of Latino workers, from service jobs to executive roles. Although Latinos are the largest minority in the U.S. (18.7%), they represented only 3.1% of lead actors in TV shows in 2022, according to the latest Latinos in Media Report. Only 1.5% of TV showrunners and 1.3% of directors were Latino.

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Oct 11, 2022

SPECTRUM NEWS 1 SOCAL - U.S. Latinos' economic power is bigger than U.K., India

Latinos account for 52% of all new employer businesses, according to the 2022 Latino Donor Collaborative U.S. Latino GDP report. The study also measured U.S. Latinos’ contributions to the economy known as the gross domestic product and found that it was worth $2.8 trillion in 2020.

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Oct 6, 2022

FORBES - Latinos Continue To Be Underrepresented In The Media Business

Although Latinos now account for nearly 19% of the U.S. population, the Latino Donor Collaborative found in modern mainstream entertainment they accounted for only 3.1% of all lead actors in modern mainstream entertainment - with even lower numbers for co-leads/ensemble actors (2.1%), showrunners (1.5%), and directors (1.3%).

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Oct 6, 2022

AL DIA NEWS - Latinas gather at the White House for Hispanic Heritage Month

Ana Valdez, director and CEO of Latino Donor Collaborative, said after the launch of the 2022 LDC Media Report that "the production houses have not done enough." "The stories that are told are the same, over and over again, as if we were not people with human experiences like those of others," Justina Machado says.

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Oct 5, 2022

THE STAR (MALAYSIA) - Muslim and Latino communities are underrepresented in Hollywood

Latino characters aren't very commonplace on US television. According to research from the Latino Donor Collaborative (LDC), just 3.1% of the lead actors in television series are from the Latino community.

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Oct 4, 2022

US CHAMBER - Hispanic App Entrepreneurs Find Success Filling Market Void for Culturally Authentic Content

Latino-geared entertainment to teletherapy apps churn sales and woo customers by delivering content and services to an underserved audience with trillions in spending power.

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Oct 4, 2022

HISPANIC AD -The 2022 LDC Latino in Media Report [REPORT]

Economically, U.S. Latinos are a powerful driving force in the success of the American economy, second only to the Anglo cohort.

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Oct 4, 2022

LA OPINIÓN - Los latinos son la fuerza que ayuda a avanzar a Estados Unidos

Según un reporte de Latino Donor Collaborative, en los últimos ocho años los latinos han fundado el 52% de todos los negocios, cuando en realidad solo representan el 19% de la población. “Saber estos datos me hace sentir que tengo una identidad fuerte, me hace sentir exactamente ahora con números lo que vale nuestra comunidad”, aseveró la directora ejecutiva de la organización.

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Oct 4, 2022

AL DIA NEWS - 20 relevant facts about the powerful Latino influence in the U.S.

Highlighting especially the presentation of the Latino Donors Collaborative (LCD) report on the 2022 Latino GDP, these are important facts about Hispanics that everyone should share, especially to break outdated stereotypes.

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Oct 3, 2022

THE WASHINGTON POST - A guide to how words like Hispanic and Latinx came about

The Washington Post consulted experts to develop a glossary explaining the history and importance of terms like Hispanic, Latino, Latinx and Latine.

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Oct 3, 2022

FORBES - Despite Economic Clout And A Youthful Population, Latinos Continue To Be Overlooked By Hollywood (forbes.com)

With their continued growth, size, economic clout and a younger skewing population, Latinos have become an important target for businesses, marketers and politicians. Latinos are also heavy viewers of streaming video and go to movies more often than any other ethnic segment. Yet, Hollywood continues to bypass Latinos when it comes to casting actors in lead or co-lead roles, directing, screenwriting and producing movies or television programs.

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Oct 1, 2022

NPR - New report finds lack of Latino representation in U.S. media is bad for business

According to a case study that's in a new report by the Latino Donor Collaborative, Latinos are notably underrepresented in U.S. mainstream media, and that is ultimately bad for business.

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Sep 29, 2022

LA TIMES - Latinxs are the secret weapon to winning the streaming wars

The Latino Donor Collaborative recently unveiled its annual “Latinos in Media Report,” and it highlights just how bleak Latinx representation in Hollywood truly is. Not just that, the report names names by providing a comprehensive breakdown by studio and network on how many shows or movies have Latinx talent. Following this type of news can be a frustrating experience because it’s very clear what these companies should be doing in order to win the game. The answer, of course, is to put Latinxs in front and behind the camera.

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Sep 28, 2022

AXIOS - Despite pandemic, Latinos' economic power is growing

Even as Latinos have been marginalized in some boardrooms, overall U.S. Latino buying power and economic output grew during the pandemic. "Latinos have proven to be a tremendous source of resilience for the broader U.S. economy, even in the face of a one-in-a-century global crisis such as COVID-19," authors of the Latino Donor Collaborative report wrote.

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Sep 27, 2022

AXIOS - New report calls out U.S. media for lack of Latino representation

Latinos continue to be significantly underrepresented in U.S. films and TV series, despite the fact that the group represents nearly one-fifth (20%) of the total U.S. population and $2.8 trillion in total economic output.

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Sep 27, 2022

TELEMUNDO - Los latinos siguen oscurecidos en la pantalla

Un nuevo informe del grupo Latino Donor Collaborative desglosa la representación en las producciones de Hollywood, y señala a los estudios que menos invierten en los latinos pese a que son de los grupos que más boletos de cine compra.

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Sep 27, 2022

THE TENNESSEAN - Our economic output as an ethnicity is $2.8 trillion (with a 't')

A report recently released by the Latino Donor Collaborative measured the economic output of Latinos at $2.8 trillion, which is above the $2.1 trillion when the organization started issuing this report in 2017. That's 33% growth in five years."Latinos are closing the wealth gap faster," said Ana Valdez, president and CEO of the collaborative.

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Sep 27, 2022

HISPANIC EXECUTIVE QUARTERLY - Hollywood Is Blinding Itself to the Power of the Latino Community

According to the 2022 Latino Donor Collaborative (LDC) Latinos in Media Report, Hollywood directors, executives, and decision-makers have continued to ignore the largest and one of the most economically powerful minorities in America: Latinos.

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Sep 27, 2022

THE BOSTON GLOBE - How I learned to stop worrying and love Hispanic Heritage Month; Is dedicating only a month every year to honor Latino culture just another example

A recent study from the Latino Donor Collaborative found that the total economic output of Latinos was $2.8 trillion in 2020, an increase of 64 percent since 2010.

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Sep 26, 2022

HYPERALLERGIC - Latinos Severely Underrepresented in Film and TV, Report Finds

A new report released by the nonprofit advocacy group Latino Donor Collaborative (LDC) finds that Latinos are systematically underrepresented in film and television roles ranging from acting, writing, directing, and producing. Although Latinos represent 18.7% of the United States’s population as of the 2020 census, only 3.1% of lead roles in television shows feature Latinos, according to LDC’s latest analysis.

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Sep 26, 2022

GANNETT FLORIDA NEWPAPERS - U.S. Latinos economic power grows in Florida, nationally: report.

The economic power of U.S. Latinos nationwide, including Florida, continues to grow so quickly that, if it were an independent country, its gross domestic product, or GDP, would rank as the world's fifth-largest, according to a new report.

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Sep 26, 2022

THE BOSTON GLOBE - How to embrace Hispanic Heritage Month

A recent study from the Latino Donor Collaborative found that the total economic output of Latinos was $2.8 trillion in 2020, an increase of 64 percent since 2010.

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Sep 25, 2022

CNBC - Why Sol Trujillo’s L’Attitude Ventures Sees Latino-Owned Businesses as a Growth Market

Sol Trujillo has focused on changing negative perceptions of Latinos in the U.S. through the Latino Donor Collaborative, a nonprofit he co-founded in 2010, he is working to circulate data that can help convince leaders that they should invest in Latino businesses and appoint more Latino executives. The total economic output of Latinos in the U.S. was $2.8 trillion in 2020, according to a report released Sept. 22 during L’Attitude. That’s a figure that is higher than the GDP of the U.K., India, or France, and one that he hopes will turn executives’ heads.

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Sep 24, 2022

DIRECTORIO CUBANO - Los latinos son un negocio en Estados Unidos: generaron 2,8 billones de dólares en 2020

Estados Unidos en el año 2020 generó gracias a los latinos, una economía de $2,8 billones de dólares. Si la comunidad latina estadounidense fuera una república soberana, representaría el quinto Producto Interno Bruto del planeta. Sobrepasó además a los PIB de países tan importantes como Reino Unido, India y Francia.

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Sep 23, 2022

THE WRAP - Nielsen CEO David Kenny Hopes Media Companies ‘Stop Being Nostalgic’ and Look Forward

Part of that, he says, is to prioritize Latino audiences amid the US’s changing demographics

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Sep 23, 2022

FORTUNE - The battle for CFO talent isn’t slowing down with the economy

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Sep 23, 2022

FORBES - New Report Finds Latino Representation In Hollywood Is Shockingly Low

The long-running hit NBC show Law & Order: Special Victims Unit is set in New York City, within the very real world of the New York Police Department. While the Dick Wolf drama is far from a documentary, you expect certain aspects of it to be true to life. One area it appears to be failing is in the depiction of Latinos—and, alas, it’s hardly the only show on television to have that problem. The long-running program is merely indicative of the underrepresentation of this group in the industry.

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Sep 23, 2022

NBC NEWS - Little Latino visibility in mainstream media, report says, but content dominates streaming

Despite the growth and consumer power of U.S. Latinos, they continue to be significantly underrepresented in media, according to a new report.

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Sep 23, 2022

AL DÍA NEWS - Latino community still underrepresented in mainstream media despite consumer power, according to new report

A new study released Friday, Sept. 23, by the Latino Donor Collaborative revealed the extent of the underrepresentation and marginalization facing the Latino community in mainstream media, such as television and film. This is despite a major rise in purchasing, consumer, power and growth of the population.

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Sep 23, 2022

THE QUINT - US Latinos' 2020 Output Surpassed UK And India

In spite of high rates of infections, the rise in US Latinos' GDP in 2020 reveals a high consumption market.

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Sep 23, 2022

TELEMUNDO - Latinos exitosos se reúnen en la conferencia L'ATTITUDE en San Diego

Celebridades como Gloria Estefan buscan fomentar el crecimiento de la comunidad con este evento en el que se enaltece el aporte hispano en Estados Unidos. "Vamos a seguir al frente de la recuperación de la economía", dice la vicepresidenta de Wells Fargo.

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Sep 23, 2022

PR NEWSWIRE - LCDA Releases Latest Latino Board Monitor Revealing Latinos Absent From 65% Of Fortune 1000 Boards

Fortune 1000 companies lack Latino board representation, including Amazon, UnitedHealth Group, Berkshire Hathaway, AmerisourceBergen, and others. "In a country where the U.S. Latino GDP is $2.7 trillion, and, over the past 2 years, has grown at double the rate of the broader U.S. economy, companies need this perspective in their boardrooms. If companies want to grow and keep pace in this new mainstream economy, every board should immediately begin placing Latino(a)s on their board and in C-Suite positions...," stated Sol Trujillo-International Business Executive/Founder & Chairman, Trujillo Group, LLC/Chairman of the Latino Donor Collaborative (LDC)/Co-Founder of L'ATTITUDE.

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Sep 23, 2022

NBC NEWS - U.S. Latinos average salary growing: new report

A new study found that if U.S. Latinos were their own country, their gross domestic product would rank the fifth largest in the world. NBC News’ Gadi Schwartz takes a closer look inside the report's findings.

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Sep 23, 2022

EL DIARIO - La comunidad latina en EE.UU. generó en 2020 casi $3 billones de dólares, “el quinto PIB” más poderoso del mundo

Un reporte de Latino Donor Collaborative con Wells Fargo señala que la producción económica total de los latinos en EE.UU. alcanzó los $2.8 billones en 2020, y que si los latinos estadounidenses fueran un país independiente serían el quinto PIB más grande del mundo.

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Sep 23, 2022

CNBC - With representation lacking in media, Emilio Estefan urges Latinos to embrace their identities

Legendary music producer Emilio Estefan weighed in with his take on how to boost Latino representation in showbiz. Latinos, he said, should be true to their identities.

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Sep 23, 2022

BUSINESS WIRE - The Latino Donor Collaborative Appoints Equitable Holdings Executive José Ramón González to Its Board of Directors

The Latino Donor Collaborative (LDC)—an independently funded nonprofit organization and think tank dedicated to reframing and advancing an accurate perception, portrayal, and understanding of the important contributions U.S. Latinos make to American society—has appointed José Ramón González, Equitable Holdings executive and member of the LDC Advisory network, to its Board of Directors.

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Sep 23, 2022

JUST THE NEWS - U.S. Latinos GDP jumped to 5th largest over 2020, up from 8th

If Latinos in the U.S. were their own independent country, then they would have the fifth-largest GDP in the world, up from the eighth-largest at the beginning of 2020, according to a new report released on Thursday that found Hispanic Americans had an economic output of $2.8 trillion in 2020.

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Sep 22, 2022

CNBC - Latinos are the engine of growth in the U.S., says Sol Trujillo

Sol Trujillo, Trujillo Group Investments chairman, sits down with CNBC’s Joe Kernen at the L’Attitude Conference in San Diego to discuss the economic influence of Latinos in the U.S.

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Sep 22, 2022

NBC NEWS - U.S. Latino economic output would rank 5th in world GDP, according to new study

We’re talking about not just population growth and workforce growth, but also economic growth," said Sol Trujillo of the Latino Donor Collaborative.

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Sep 22, 2022

AL DÍA - Economically, the Latino cohort continues to overcome and persevere | Al Día News (aldianews.com)

U.S. Latinos will play a very significant role in the continued recovery of the U.S. economy. According to the 2022 LDC U.S. Latino GDP Report, if U.S. Latinos were a standalone country, they would account for the 5th largest GDP in the world — surpassing major world powers, including France, India, Canada, the United Kingdom, and various other countries.

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Sep 22, 2022

AXIOS - Despite pandemic, U.S. Latinos’ output eclipses U.K. and India GDPs

The total economic output of U.S. Latinos reached $2.8 trillion in 2020, surpassing the GDPs of the U.K. and India, according to a report released Thursday. Russell Contreras is the Justice and Race reporter at Axios covering the policies and agencies at the heart of the administration of justice and how it impacts people of color.

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Sep 22, 2022

THE SAN DIEGO URBAN TRIBUNE - Power and success of Latino community to be celebrated at San Diego L’ATTITUDE conference

The power, diversity and success of the Latino community will be on full display at San Diego’s annual L’ATTITUDE conference, where everything from homeownership to higher education to purchasing power will be fodder for some of the biggest names in business and politics over the next four days.

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Sep 22, 2022

AL DÍA - Economically, the Latino cohort continues to overcome and persevere

For the fifth consecutive year, the LDC U.S. Latino GDP Report was released, noting a continuous trend for the significant demographic.

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Sep 22, 2022

NBC SAN DIEGO - US Latino Economic Output Would Rank 5th in World GDP: Report

The economic output of Latinos in 2020 was $2.8 trillion, up from $2.1 trillion in 2015 and $1.7 trillion in 2010, according to a report by the Latino Donor Collaborative in partnership with Wells Fargo

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Sep 22, 2022

BARRON'S - U.S. Latinos Are a Mighty Economic Force. Their GDP Is the World’s Fifth-Largest.

The total economic output of the U.S. Latino population, if it was broken out as a separate country, would be the fifth largest in the world, according to a Latino Donor Collaborative report published with Wells Fargo on Thursday.

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Sep 22, 2022

TELEMUNDO - El daño desigual de la contaminación: investigadoras toman una foto diaria por barrio para que los políticos rindan cuentas

Además en el boletín de Axios Latino, lea sobre cómo los logros económicos de los latinos en EE.UU. los hacen más ricos que ciertos países.

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Sep 22, 2022

LA OPINIÓN - Mes de la Herencia Hispana: Aporte económico de hispanos en EE.UU. equivale a la 5ta. economía del mundo

La producción económica de los latinos en EE.UU. en 2020 fue de $2.8 billones según un informe de Latino Donor Collaborative en asociación con Wells Fargo

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Sep 22, 2022

AL DÍA NEWS - Las “verdades” latinas en los medios tradicionales de EE. UU.

Rick Sánchez, CEO de Agua Media, una firma de medios digital creada para el público de habla hispana, asisitió al evento de L'ATTITUDE y presentó una inspiradora charla sobre la representación latina en los medios de comunicación en la que destacó aspectos relevantes sobre la influencia de los latinos en la economía y la cultura de EE. UU., que frecuentemente son pasados por alto por los medios de comunicación de mayor alcance.

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Sep 22, 2022

AXIOS - U.S. Latino GDP greater than U.K., India in 2020

The total economic output of U.S. Latinos reached $2.8 trillion in 2020, surpassing the GDPs of the U.K. and India, according to a report released Thursday by the Latino Donor Collaborative. The report showed U.S. Latino buying power and economic output grew during the pandemic despite the disproportional impact it had on Latino communities.

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Sep 20, 2022

LATINO REBELS - New Nielsen Report Proves We’re Right About Lack of Latino Representation in Media (OPINION)

In a new report on “Latino-led content and viewers,” Nielsen calls us “the building blocks for streaming’s success.”

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Sep 20, 2022

INSIDE PHILANTROPHY - The Latino Donor Collaborative Model: Gaining Equity By Gaining Claut

LDC works to reframe big-picture perceptions of the significant — and in its view overlooked — contributions that successful, multigenerational American Latinos make to society, and to highlight their role in America’s social mainstream. It's philosophy is to shine a light on Latinos’ successes to help move the needle on their agency in U.S. society.

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Sep 14, 2022

THE DALLAS MORNING NEWS - Where in the U.S. do Latino and Hispanic Americans thrive economically?

A new study says one North Texas city is among the best places in the country for Latinos and Hispanics to fare economically.

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Sep 14, 2022

AZ BIG MEDIA - 4 Metro Phoenix cities among 20 best places for Hispanics in the U.S. - AZ Big Media

Data from the nonprofit Latino Donor Collaborative shows how this Hispanic population boom has impacted the economy.

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Sep 9, 2022

CONTACTO TOTAL - Ana Valdez: una mujer apasionada por empoderar a la comunidad latina en Estados Unidos

En el mes de la herencia hispana se busca destacar la labor de Ana Valdez, directora ejecutiva de Latino Donor Collaborative, que se ha propuesto reformular y promover las contribuciones significativas que los latinos estadounidenses hacen a la sociedad y así romper falsos estereotipos.

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Sep 9, 2022

AL DIA NEWS - Study shows Latinos as a fundamental axis of the U.S. economy

While the U.S. Hispanic population has the highest workforce contribution rate (65.6%) and has started more small businesses than any other population group over the past decade, stereotypes are still present among Americans of all racial and ethnic backgrounds. “We are glad to see that, comparing the results of this survey with our 2012 LDC Perception of Latinos Report, the needle has moved from Latinos mostly being perceived as ‘takers’ to being mostly perceived as ‘contributors’ today. Still, there is much work to do...” Ana Valdez, executive director of the Latino Donor Collaborative.

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Oct 1, 2021

NBC NEWS - As white Boomers retire, fast-growing Latino labor will fill gaps

“Latino workers are going to be essential in maintaining the labor force that supports all of those people who are retiring.”

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Oct 1, 2021

AL DÍA - Latinos must be seen and represented in entertainment and media

The 2021 LDC Media report, released during the L’ATTITUDE Conference, shows a severe underrepresentation of Latinos in those two industries.

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