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According to the LDC 2022 report, less than 4 percent of lead and/or supporting roles go to Latino actors, and less than 3 percent of shows had a lead Latino actor in 2022. Ana Valdez, president and CEO, says there needs to be a coordinated effort from agencies and leaders in Hollywood to help change these statistics and stop missing a huge economic opportunity by overlooking the Latinx population.
Access HERELatinos represent just 2.6% of leading actors on TV, 1.4% of producers and 1.5% of directors, a contrast with the country’s real demographics that Ana Valdez, CEO of Latino Donor Collaborative, calls “devastating”. "We don't exist because there is a devastating gap between the reality of who we are as Latinos and the way we are portrayed and the way we are imagined", she said.
Access HERE"The Latino market, if you were tapping it right, you would grow your top line in Hollywood," said TV show-runner Jeff Valdez, who co-created The Brothers Garcia - which had a four-year run on Nickelodeon in 2000, having been billed as the first English-language sitcom to have an all Latino cast and creative team.
Access HEREDespite comprising nearly 20% of the U.S. population and almost a third of today's American youth, making them the second-largest consumer audience in the country, Latinos aren't finding themselves in front of - nor behind - the camera at nearly the same rates.
Access HERE“American stories are Latino stories,” says Ana Valdez. “We need an explanation on why you are making us invisible when we’re actually driving the growth, why you are making us negative when we’re actually bringing a lot of fantastic talent that gives you revenue that you’ve never dreamed of before."
Access HERELatin representation in television and film has dropped to 2019 levels, according to a new diversity report from the Latino Donor Collaborative.
Access HEREAccording to the 2022 Media Report, the percentage of Latin stars, co-stars, showrunners and directors all decreased from 2021 to 2022. Last year saw 2.6 percent Latin leads on television, as opposed to 2.9 percent the year before; 2.6 percent co-leads in 2022 versus 3.7 percent in 2021; 1.4 percent of showrunners last year, contrary to 2.5 percent the year before; and 1.5 percent Latin directors as opposed to 2.5 percent in 2021.
Access HEREThe Latino Donor Collaborative (LDC) is proud to announce the official launch of its new branch, The Latino Data Collaborative Think Tank (LDCTT), as an ongoing effort committed to producing independently funded research and analysis of the economic contributions and value of U.S. Latinos in America.
Access HERE"If white people are 59% of the American population, why do they seem to get 120% of the casting, crew and executive team? We are a mere 2.9% of the leads in TV, movies, streaming and stage productions, according to the nonprofit Latino Donor Collaborative’s Latinos in Media Report."
Access HEREAccording to a report from Latino Donor Collaborative, if Latines’ economic contribution in the U.S. were a country, they would be the fifth-largest economy in the world from a gross domestic product perspective in 2020.
Access HEREThe US Latino population is a lucrative demographic group. In fact, if it was its own country, the US Latino cohort would have the fifth-largest economy in the world, according to the 2022 LDC US Latino GDP Report from the Latino Donor Collaborative.
Access HERELatino population is a lucrative demographic group. The U.S. Latino cohort would have the fifth-largest economy in the world if it were its own country, according to the 2022 LDC U.S. Latino GDP Report from the Latino Donor Collaborative.
Access HERELa presidenta y directora ejecutiva de Latino Donor Collaborative, Ana Valdez, habla sobre los hallazgos más impactantes de un informe que muestra que los latinos siguen siendo en gran medida invisibles en las pantallas de cine y televisión de Estados Unidos.
Access HEREThe value of goods and services produced in a year by Latinos would far outpace that of the United Kingdom, India and France, according to the Latino Donor Collaborative, a nonprofit research group that partnered with banking giant Wells Fargo to measure Latinos' economic impact in the U.S.
Access HEREHay varias firmas de capital de riesgo centradas en los latinos que están trabajando en al menos una pieza del rompecabezas: invertir en sus comunidades. Los latinos representan uno de los sectores más grandes y de más rápido crecimiento: en 2019, la producción económica total del grupo fue de $ 2.7 billones, frente a $ 1.7 billones en 2010, según un informe de Latino Donor Collaborative.
Access HERELatino representation on screen is vastly lower than in the general population — we’re talking about a community that is about one in five Americans getting less than 3.5% of leading roles, ensemble parts, or roles as showrunners and directors this year, and yet, according to a recent report by The Latino Donor Collaborative (LDC), the U.S. Latino audience “brings 20 to 30% of the entertainment industry’s revenue,” depending on the platform, and “more than 50% of the growth.”
Access HEREIt seems like Hollywood is only continuing to divest from Latino stories. The media industry already lacks parity in representation of Latino workers, from service jobs to executive roles. Although Latinos are the largest minority in the U.S. (18.7%), they represented only 3.1% of lead actors in TV shows in 2022, according to the latest Latinos in Media Report. Only 1.5% of TV showrunners and 1.3% of directors were Latino.
Access HERELatinos account for 52% of all new employer businesses, according to the 2022 Latino Donor Collaborative U.S. Latino GDP report. The study also measured U.S. Latinos’ contributions to the economy known as the gross domestic product and found that it was worth $2.8 trillion in 2020.
Access HEREAlthough Latinos now account for nearly 19% of the U.S. population, the Latino Donor Collaborative found in modern mainstream entertainment they accounted for only 3.1% of all lead actors in modern mainstream entertainment - with even lower numbers for co-leads/ensemble actors (2.1%), showrunners (1.5%), and directors (1.3%).
Access HEREAna Valdez, director and CEO of Latino Donor Collaborative, said after the launch of the 2022 LDC Media Report that "the production houses have not done enough." "The stories that are told are the same, over and over again, as if we were not people with human experiences like those of others," Justina Machado says.
Access HERELatino characters aren't very commonplace on US television. According to research from the Latino Donor Collaborative (LDC), just 3.1% of the lead actors in television series are from the Latino community.
Access HERELatino-geared entertainment to teletherapy apps churn sales and woo customers by delivering content and services to an underserved audience with trillions in spending power.
Access HEREEconomically, U.S. Latinos are a powerful driving force in the success of the American economy, second only to the Anglo cohort.
Access HERESegún un reporte de Latino Donor Collaborative, en los últimos ocho años los latinos han fundado el 52% de todos los negocios, cuando en realidad solo representan el 19% de la población. “Saber estos datos me hace sentir que tengo una identidad fuerte, me hace sentir exactamente ahora con números lo que vale nuestra comunidad”, aseveró la directora ejecutiva de la organización.
Access HEREHighlighting especially the presentation of the Latino Donors Collaborative (LCD) report on the 2022 Latino GDP, these are important facts about Hispanics that everyone should share, especially to break outdated stereotypes.
Access HEREThe Washington Post consulted experts to develop a glossary explaining the history and importance of terms like Hispanic, Latino, Latinx and Latine.
Access HEREWith their continued growth, size, economic clout and a younger skewing population, Latinos have become an important target for businesses, marketers and politicians. Latinos are also heavy viewers of streaming video and go to movies more often than any other ethnic segment. Yet, Hollywood continues to bypass Latinos when it comes to casting actors in lead or co-lead roles, directing, screenwriting and producing movies or television programs.
Access HEREAccording to a case study that's in a new report by the Latino Donor Collaborative, Latinos are notably underrepresented in U.S. mainstream media, and that is ultimately bad for business.
Access HEREThe Latino Donor Collaborative recently unveiled its annual “Latinos in Media Report,” and it highlights just how bleak Latinx representation in Hollywood truly is. Not just that, the report names names by providing a comprehensive breakdown by studio and network on how many shows or movies have Latinx talent. Following this type of news can be a frustrating experience because it’s very clear what these companies should be doing in order to win the game. The answer, of course, is to put Latinxs in front and behind the camera.
Access HEREEven as Latinos have been marginalized in some boardrooms, overall U.S. Latino buying power and economic output grew during the pandemic. "Latinos have proven to be a tremendous source of resilience for the broader U.S. economy, even in the face of a one-in-a-century global crisis such as COVID-19," authors of the Latino Donor Collaborative report wrote.
Access HERELatinos continue to be significantly underrepresented in U.S. films and TV series, despite the fact that the group represents nearly one-fifth (20%) of the total U.S. population and $2.8 trillion in total economic output.
Access HEREUn nuevo informe del grupo Latino Donor Collaborative desglosa la representación en las producciones de Hollywood, y señala a los estudios que menos invierten en los latinos pese a que son de los grupos que más boletos de cine compra.
Access HEREA report recently released by the Latino Donor Collaborative measured the economic output of Latinos at $2.8 trillion, which is above the $2.1 trillion when the organization started issuing this report in 2017. That's 33% growth in five years."Latinos are closing the wealth gap faster," said Ana Valdez, president and CEO of the collaborative.
Access HEREAccording to the 2022 Latino Donor Collaborative (LDC) Latinos in Media Report, Hollywood directors, executives, and decision-makers have continued to ignore the largest and one of the most economically powerful minorities in America: Latinos.
Access HEREA recent study from the Latino Donor Collaborative found that the total economic output of Latinos was $2.8 trillion in 2020, an increase of 64 percent since 2010.
Access HEREA new report released by the nonprofit advocacy group Latino Donor Collaborative (LDC) finds that Latinos are systematically underrepresented in film and television roles ranging from acting, writing, directing, and producing. Although Latinos represent 18.7% of the United States’s population as of the 2020 census, only 3.1% of lead roles in television shows feature Latinos, according to LDC’s latest analysis.
Access HEREThe economic power of U.S. Latinos nationwide, including Florida, continues to grow so quickly that, if it were an independent country, its gross domestic product, or GDP, would rank as the world's fifth-largest, according to a new report.
Access HEREA recent study from the Latino Donor Collaborative found that the total economic output of Latinos was $2.8 trillion in 2020, an increase of 64 percent since 2010.
Access HERESol Trujillo has focused on changing negative perceptions of Latinos in the U.S. through the Latino Donor Collaborative, a nonprofit he co-founded in 2010, he is working to circulate data that can help convince leaders that they should invest in Latino businesses and appoint more Latino executives. The total economic output of Latinos in the U.S. was $2.8 trillion in 2020, according to a report released Sept. 22 during L’Attitude. That’s a figure that is higher than the GDP of the U.K., India, or France, and one that he hopes will turn executives’ heads.
Access HEREEstados Unidos en el año 2020 generó gracias a los latinos, una economía de $2,8 billones de dólares. Si la comunidad latina estadounidense fuera una república soberana, representaría el quinto Producto Interno Bruto del planeta. Sobrepasó además a los PIB de países tan importantes como Reino Unido, India y Francia.
Access HEREOn this week's episode of "Kaleidoscope with Allison Keyes", as part of National Hispanic Heritage Month, a look at the national economic impact of the nation's Latino community. The non-profit think tank, The Latino Donor Collaborative, came out with a report Thursday finding that the gross domestic product of U.S. Latinos would rank 5th in the world if they were an independent country. President and CEO Ana Valdez joins Allison to run the numbers, and also discusses the border crises and how the U.S. is handling the devastation in Puerto Rico.
Access HEREPart of that, he says, is to prioritize Latino audiences amid the US’s changing demographics
Access HEREThe long-running hit NBC show Law & Order: Special Victims Unit is set in New York City, within the very real world of the New York Police Department. While the Dick Wolf drama is far from a documentary, you expect certain aspects of it to be true to life. One area it appears to be failing is in the depiction of Latinos—and, alas, it’s hardly the only show on television to have that problem. The long-running program is merely indicative of the underrepresentation of this group in the industry.
Access HEREDespite the growth and consumer power of U.S. Latinos, they continue to be significantly underrepresented in media, according to a new report.
Access HEREAllison Keyes speaks with Latino Donor Collaborative President and CEO Ana Valdez, about a new report from the non-profit detailing the economic power of U-S Latinos.
Access HEREA new study released Friday, Sept. 23, by the Latino Donor Collaborative revealed the extent of the underrepresentation and marginalization facing the Latino community in mainstream media, such as television and film. This is despite a major rise in purchasing, consumer, power and growth of the population.
Access HEREIn spite of high rates of infections, the rise in US Latinos' GDP in 2020 reveals a high consumption market.
Access HERECelebridades como Gloria Estefan buscan fomentar el crecimiento de la comunidad con este evento en el que se enaltece el aporte hispano en Estados Unidos. "Vamos a seguir al frente de la recuperación de la economía", dice la vicepresidenta de Wells Fargo.
Access HEREFortune 1000 companies lack Latino board representation, including Amazon, UnitedHealth Group, Berkshire Hathaway, AmerisourceBergen, and others. "In a country where the U.S. Latino GDP is $2.7 trillion, and, over the past 2 years, has grown at double the rate of the broader U.S. economy, companies need this perspective in their boardrooms. If companies want to grow and keep pace in this new mainstream economy, every board should immediately begin placing Latino(a)s on their board and in C-Suite positions...," stated Sol Trujillo-International Business Executive/Founder & Chairman, Trujillo Group, LLC/Chairman of the Latino Donor Collaborative (LDC)/Co-Founder of L'ATTITUDE.
Access HEREA new study found that if U.S. Latinos were their own country, their gross domestic product would rank the fifth largest in the world. NBC News’ Gadi Schwartz takes a closer look inside the report's findings.
Access HEREUn reporte de Latino Donor Collaborative con Wells Fargo señala que la producción económica total de los latinos en EE.UU. alcanzó los $2.8 billones en 2020, y que si los latinos estadounidenses fueran un país independiente serían el quinto PIB más grande del mundo.
Access HERELegendary music producer Emilio Estefan weighed in with his take on how to boost Latino representation in showbiz. Latinos, he said, should be true to their identities.
Access HEREThe Latino Donor Collaborative (LDC)—an independently funded nonprofit organization and think tank dedicated to reframing and advancing an accurate perception, portrayal, and understanding of the important contributions U.S. Latinos make to American society—has appointed José Ramón González, Equitable Holdings executive and member of the LDC Advisory network, to its Board of Directors.
Access HEREIf Latinos in the U.S. were their own independent country, then they would have the fifth-largest GDP in the world, up from the eighth-largest at the beginning of 2020, according to a new report released on Thursday that found Hispanic Americans had an economic output of $2.8 trillion in 2020.
Access HERESol Trujillo, Trujillo Group Investments chairman, sits down with CNBC’s Joe Kernen at the L’Attitude Conference in San Diego to discuss the economic influence of Latinos in the U.S.
Access HEREWe’re talking about not just population growth and workforce growth, but also economic growth," said Sol Trujillo of the Latino Donor Collaborative.
Access HEREU.S. Latinos will play a very significant role in the continued recovery of the U.S. economy. According to the 2022 LDC U.S. Latino GDP Report, if U.S. Latinos were a standalone country, they would account for the 5th largest GDP in the world — surpassing major world powers, including France, India, Canada, the United Kingdom, and various other countries.
Access HEREThe total economic output of U.S. Latinos reached $2.8 trillion in 2020, surpassing the GDPs of the U.K. and India, according to a report released Thursday. Russell Contreras is the Justice and Race reporter at Axios covering the policies and agencies at the heart of the administration of justice and how it impacts people of color.
Access HEREThe power, diversity and success of the Latino community will be on full display at San Diego’s annual L’ATTITUDE conference, where everything from homeownership to higher education to purchasing power will be fodder for some of the biggest names in business and politics over the next four days.
Access HEREFor the fifth consecutive year, the LDC U.S. Latino GDP Report was released, noting a continuous trend for the significant demographic.
Access HEREThe economic output of Latinos in 2020 was $2.8 trillion, up from $2.1 trillion in 2015 and $1.7 trillion in 2010, according to a report by the Latino Donor Collaborative in partnership with Wells Fargo
Access HEREThe total economic output of the U.S. Latino population, if it was broken out as a separate country, would be the fifth largest in the world, according to a Latino Donor Collaborative report published with Wells Fargo on Thursday.
Access HEREAdemás en el boletín de Axios Latino, lea sobre cómo los logros económicos de los latinos en EE.UU. los hacen más ricos que ciertos países.
Access HEREL'ATTITUDE has gone from 3,000 attendees in 2018 to now nearly 7,000 this year. The data provided by Latino Donor Collaborative is a driving force behind this conference that it has grown so much because there's this hunger about who are Latinos, how are they affecting our life and how are they affecting our economy, according to Ana Valdez, President and CEO of the non-profit. The conference draws Latinos in tech, finance and media. It gives them a chance to network and build on ideas.
Access HERELa producción económica de los latinos en EE.UU. en 2020 fue de $2.8 billones según un informe de Latino Donor Collaborative en asociación con Wells Fargo
Access HERERick Sánchez, CEO de Agua Media, una firma de medios digital creada para el público de habla hispana, asisitió al evento de L'ATTITUDE y presentó una inspiradora charla sobre la representación latina en los medios de comunicación en la que destacó aspectos relevantes sobre la influencia de los latinos en la economía y la cultura de EE. UU., que frecuentemente son pasados por alto por los medios de comunicación de mayor alcance.
Access HEREThe total economic output of U.S. Latinos reached $2.8 trillion in 2020, surpassing the GDPs of the U.K. and India, according to a report released Thursday by the Latino Donor Collaborative. The report showed U.S. Latino buying power and economic output grew during the pandemic despite the disproportional impact it had on Latino communities.
Access HEREIn a new report on “Latino-led content and viewers,” Nielsen calls us “the building blocks for streaming’s success.”
Access HERELDC works to reframe big-picture perceptions of the significant — and in its view overlooked — contributions that successful, multigenerational American Latinos make to society, and to highlight their role in America’s social mainstream. It's philosophy is to shine a light on Latinos’ successes to help move the needle on their agency in U.S. society.
Access HEREA new study says one North Texas city is among the best places in the country for Latinos and Hispanics to fare economically.
Access HEREData from the nonprofit Latino Donor Collaborative shows how this Hispanic population boom has impacted the economy.
Access HEREEn el mes de la herencia hispana se busca destacar la labor de Ana Valdez, directora ejecutiva de Latino Donor Collaborative, que se ha propuesto reformular y promover las contribuciones significativas que los latinos estadounidenses hacen a la sociedad y así romper falsos estereotipos.
Access HEREWhile the U.S. Hispanic population has the highest workforce contribution rate (65.6%) and has started more small businesses than any other population group over the past decade, stereotypes are still present among Americans of all racial and ethnic backgrounds. “We are glad to see that, comparing the results of this survey with our 2012 LDC Perception of Latinos Report, the needle has moved from Latinos mostly being perceived as ‘takers’ to being mostly perceived as ‘contributors’ today. Still, there is much work to do...” Ana Valdez, executive director of the Latino Donor Collaborative.
Access HERE“Latino workers are going to be essential in maintaining the labor force that supports all of those people who are retiring.”
Access HEREThe 2021 LDC Media report, released during the L’ATTITUDE Conference, shows a severe underrepresentation of Latinos in those two industries.
Access HEREThe Latino Donor Collaborative released its latest U.S. Latino GDP Report during the 2021 L’ATTITUDE Conference on Sept. 29.
Access HEREPerceptions ranged from a third to almost 4-in-10 Hispanics, while the real share is significantly lower, the survey found.
Access HEREThe Latino Donor Collaborative released its latest U.S. Latino GDP Report during the 2021 L’ATTITUDE Conference on Sept. 29
Access HEREThe total economic output of U.S. Latinos reached $2.7 trillion in 2019 and would be tied for the seventh-largest GDP in the world if U.S. Latinos were an independent country, according to a report released Wednesday
Access HEREThe total economic output of U.S. Latinos reached $2.7 trillion in 2019 and would be tied for the seventh-largest GDP in the world if U.S. Latinos were an independent country, according to a report released Wednesday
Access HEREAna Valdez, CEO of Latino Donor Collaborative, talks about L'Attitude, an event in which directors of large companies seek to empower the community and tells how to participate.
Access HERESol Trujillo, the co-founder of L'attitude, joins Morning Joe to discuss the explosion of the GDP of the U.S. Latino community, what is behind it, and the importance of Latinos to the American economy.
Access HERELatinos’ total GDP amounted to $2.7 trillion in 2019, which is larger than the GDP of countries such as Italy, Brazil and Canada, according to a report released Wednesday by the nonprofit data research organization Latino Donor Collaborative.
Access HEREAn investigation carried out by the NGO Latino Donor Collaborative determined that Florida is the second state in the country with the most Latinos in its population, only behind Texas.
Access HERESol Trujillo, the co-founder of L'attitude, joins Morning Joe to discuss the explosion of the GDP of the U.S. Latino community, what is behind it, and the importance of Latinos to the American economy.
Access HERECNBC’s “Squawk Box” discusses the latest findings from the 2021 U.S. Latino GDP report with the Latino Donor Collaborative’s Sol Trujillo.
Access HERECNBC’s “Squawk Box” discusses the latest findings from the 2021 U.S. Latino GDP report with the Latino Donor Collaborative’s Sol Trujillo.
Access HEREStudy reveals Latinos' wellbeing and successful recovery from this pandemic have great implications for a strong American economy
Access HERECNBC's Shep Smith discusses what may be next for immigration policy under President Biden's administration with Sol Trujillo of the Latino Donor Collaborative.
Access HEREThe U.S. Latino market is “growing GDP at 8.6%, faster than China, faster than India, and nobody talks about it,” said Sol Trujillo to a panel of world renowned journalists and economists.
Access HERESol Trujillo — former CEO of U.S. West and Telstra, and chair of the Latino Donor Collaborative — tells me that in 2017–18 (most recent census data), the U.S. Latino cohort was the fastest growing economy in the world.
Access HEREIn an exclusive interview with MSNBC's Stephanie Ruhle, Joe Biden said the U.S. should be investing in Latino communities, and that President Trump "isn't doing much of anything to help them at all."
Access HERESol Trujillo joins Yahoo Finance with a look at how the growing Latino economy is the U.S. is faring amid COVID-19.
Access HERE
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