September 15, 2014
SUMMARY: The LDC Messaging Study looked at the perceptions of U.S Latinos among Americans and found that the majority of negative perceptions related to the ideas that Latinos are likely: immigrants, criminals, do not pay taxes, and do not engage in other cultures. After also testing positive messaging about U.S Latinos, PSB developed messaging recommendations to overall improve the perceptions of U.S Latinos among Americans.
DATE OF PUBLICATION: September 15, 2014
ABOUT THE RESEARCHER: Penn Schoen Berland (PSB) is a global custom research and analytics consultancy that merges a deep understanding of PEOPLE x SCIENCE x BUSINESS to create human insights that inspire leaders to make more informed decisions with confidence.
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