February 5, 2016
SUMMARY: This report builds on earlier research from 2014, which studies evolving opinions towards Latinos in the United States. Overall, immigration and illegality continue to be the drivers of negative perceptions towards U.S Latinos, but, this report found that through positive messages AND personal narratives, those negative perceptions can be improved.
DATE OF PUBLICATION: February 5, 2016
ABOUT THE RESEARCHER: Penn Schoen Berland (PSB) is a global custom research and analytics consultancy that merges a deep understanding of PEOPLE x SCIENCE x BUSINESS to create human insights that inspire leaders to make more informed decisions with confidence.
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