America’s New Upscale Segment: Latinos
SUMMARY: This report shares the characteristics of U.S. Hispanic upscale households (those with $50,000-$100,000 aggregate annual income). The Latino Upscale community reins nearly 40% of Hispanic spending power.
DATE OF PUBLICATION: September 17, 2013
AUTHORS: Gabriela Alcantara, Reny Diaz, and Carlos Santiago
ABOUT THE RESEARCHER: The Cultural Marketing Council: The Voice of Hispanic Marketing (CMC) was founded as the Association of Hispanic Advertising Agencies (AHAA) and advocated through the use of Hispanic experts for an increased focus on multicultural marketing. In recent years, the AHAA has been rebranded as the CMC to represent all marketing disciplines and influence the U.S. marketing industry through campaigns led by marketing professionals with cultural expertise. The study was co-released by Nielsen.