AHAA on Millennials

March 1, 2013

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SUMMARY: This report shows us the role of Millennials in areas such as the economy, education, and population. 


  • 39% of Millennials are more diverse than past generations.
  • 67% Millennial women go to college in comparison to the 61% Millennial men that go to college.
  • Millennials have higher home ownership rates (26% for under 25) than Boomers did at the same age (15% for under 25).
  • 63% of married millennials are dual earners. 

ABOUT THE RESEARCHER: “The Culture Marketing Council: The Voice of Hispanic Marketing is the only national trade organization representing the entire Hispanic marketing, communications and media industry. For the past 20 years, as the Association of Hispanic Advertising Agencies and later as AHAA: The Voice of Hispanic Marketing, we have championed the Hispanic market in corporate boardrooms and advocated for increased investment in multicultural marketing strategies – all while ensuring that experts with trusted Hispanic cultural expertise were at the forefront of this discussion.” (http://culturemarketingcouncil.org/About)

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